The global gluten-free foods and beverages market is estimated to grow at a CAGR of nearly 8.4% during the forecast period. With the growing prevalence of celiac diseases and increasing preference of adults towards gluten-free diets, there is an increasing focus of market players towards ingredients usage in their products to deliver proper health benefits to the consumers. As a result, the market players are focusing on strategic initiatives such as product launches and mergers and acquisitions, to gain competitiveness in the market.

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Mergers and acquisitions can support the manufacturers of gluten-free foods and beverages to increase their product portfolio with some renowned brands and further accelerate its innovative capabilities in the market. Some key mergers and acquisitions in the market include-

In January 2020, Quinoa Corp., the parent company of Ancient Harvest, acquired Pamela’s brand. This acquisition will strengthen the ability of the company to expand its retail footprint and integrate the expertise in gluten-free formulation and the supplier networks of both brands for new product development. Both the companies have a complementary gluten-free range of gluten-free products. The portfolio of Ancient Harvest includes polenta, quinoa, hot cereal, pasta, and other plant-based protein products produced from gluten-free superfoods. The product offerings by Pamela associated with gluten-free baking ingredients and baking mixes include paleo flours to pancake mix and snack bars, pasta meals, graham crackers, ramen, and cookies. Both the company’s items will continue to be marketed under their respective brands that will leverage name reputation and recognition of both companies have established.

In January 2019, the Kraft Heinz Co. acquired Primal Nutrition, LLC, makers of Primal Kitchen branded products. Primal Kitchen is primarily focused on Condiments, Sauces and Dressings such as Avocado Oil, Mayonnaise, and Salad Dressings, with increasing product lines in healthy snacks and other groups. Primal Kitchen is engaged in creating delicious products that are free of soy, gluten, dairy and grains focus on beneficial fats and high-quality proteins. With this acquisition, Kraft Heinz joined Primal Kitchen under Springboard, which is the dynamic platform of Kraft Heinz aimed to collaborate with brands and founders that will disrupt the food industry. Primal Kitchen will remain in Oxnard, California and will operate as an autonomous company. It will support to leverage assets and infrastructure of Kraft Heinz.

In October 2018, Conagra Brands, Inc. acquired Pinnacle Foods Inc., a manufacturer of branded food products. With this acquisition, Conagra Brands has increased its portfolio with iconic brands, such as Duncan Hines, Birds Eye, Vlasic, and Earth Balance, as well as emerging brands including Glutino, Wish-Bone, Gardein, Udi's, EVOL, and more. Enhancing Conagra Brands' portfolio by acquiring Pinnacle Foods develops a huge opportunity to drive profitable growth.

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Global Gluten-Free Foods and Beverages Market- Segmentation

By Product

Food

Bakery Products

Pizza and Pasta

Cereals

Savory and Snacks

Baby Food

Meat and Meat Substitute Products

Desserts and Ice Creams

Others

Beverages

Alcoholic Beverages

Juices

Carbonated Soft Drinks

Functional Beverages

Others

By Distribution Channel

Specialty Stores

Supermarkets/Hypermarkets

Online Retail Stores

Drug Stores and Pharmacies

Others

Global Gluten-Free Foods and Beverages Market– Segment by Region

North America

United States

Canada

Europe

Germany

UK

France

Spain

Italy

Rest of Europe

Asia-Pacific

China

Japan

India

Rest of Asia-Pacific

Rest of the World

Company Profiles

Abbott Laboratories

Alara Wholefoods Ltd.

Barilla G. E R. Fratelli SpA

Bob's Red Mill Natural Foods, Inc.

Conagra Brands, Inc.

Domino's Pizza, Inc.

Dr. Schär AG / SPA

Farmo S.p.A.

Freedom Nutritional Products Ltd.

rontier Soups



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