The global customer analytics market is growing significantly, at a CAGR of 16.3% during the forecast period (2019-2025). Customer analytics is the natural extension of building brand awareness and part of customer relationship management (CRM). Customer analytics solutions provide various benefits such as short-term improvement in retained business and customers, the creation of competitive differentiation and improvements in customer loyalty for -long term gain. The shift of enterprises and businesses towards a customer-centric approach and the focus on providing complete customer analytics further propels the growth of the market. Moreover, the application of customer analytics solutions is increasing in various sectors such as retail, BFSI, telecom & IT and others owing to digitization in the banking services, focus on improving customer experience and brand reinforcement.

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A significant rise in the retail sector has been witnessed over the years across the countries, including the US, China, India, and Germany. For instance, as per the US Census Bureau, in the US, around $1,361.8 billion of the total retail sales were estimated for the second quarter of 2019, an increase of 1.8% from the first quarter of 2019. Likewise, in China, in 2018, the total retail sales of consumer goods reached $5,539 billion, up by 9% year-on-year nominal growth rate (as per the National Bureau of Statistics of China). Owing to the emerging retail industry, a significant expansion of retail stores and e-commerce platforms, such as Walmart, Tesco, and Amazon have been reported over the years. This, in turn, is contributing to the demand for customer analytics platforms.

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Global Customer Analytics Market Segmentation

By Deployment Model

Cloud-Based

On-Premises

By Solution

Social Media Analytical Tools

Web Analytical Tools

Dashboard and Reporting Tools

Others (Analytical Modules/Tools)

By Vertical

BFSI

IT & Telecom

Retail & Ecommerce

Travel and Hospitality

Others (Manufacturing and Transportation)

Regional Analysis

North America

United States

Canada

Europe

UK

Germany

Italy

Spain

France

Rest of Europe

Asia-Pacific

China

India

Japan

Rest of Asia-Pacific

Rest of the World

Company Profiles

AbsolutData Holdings, Inc.

Adobe Inc.

Alteryx, Inc.

Cisco Systems, Inc.

Google LLC

HubSpot, Inc.

Manthan Systems Inc.

Medallia Inc.

Microsoft Corp.

Mixpanel International, Inc.

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