Asia-Pacific green tea market was valued at around $5.3 billion in 2018, which is further estimated to reach around $8.3 billion in 2025 at a CAGR of 6.7% during the forecast period. Asia-Pacific is the largest producer and consumer of tea all across the globe. Due to this, the region has the largest market share during the forecast period. Major countries contributing to the market include China, India, Indonesia, Sri Lanka, and Vietnam. These countries are major tea producers. The tea industry in China is a fragmented market as the country has around 70,000 tea companies. However, there is no international renowned Chinese brand in the tea market, which is a major concern for the Chinese government. It is due to that lack of brand power reduces the margin and profitability in the international market.

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Some of the famous brands in the country include Twining, Celestial Seasonings, Tazo, Harney and Sons, Dilmah, Lipton, Bigelow, Yorkshire, and Tetley. Most of them are international brands and none of them are Chinese based companies. Some of the domestic tea brands of the country include Mao Feng, Wuyi oolong, Dragonwell and so on. China and India are also major consumers of tea hence consume 70-80% of the total tea produced domestically, whereas countries such as Indonesia, Sri Lanka, and Vietnam are the major exporter of tea. These countries are emerging economies and the consumption of loose tea powder is significantly high as compared to tea bags and ready to drink tea. The market is fragmented as thousands of companies work in tea processing and exports however some global players such as Tata Group, Unilever Ltd., and Nestlé S.A. are significantly working in the region.

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Asia-Pacific Green Tea Market Segmentation

By Format

Ready-to-Drink

Loose Tea Powder

Tea Bags

By Nature

Organic

Conventional

Regional Analysis

China

India

Japan

Rest of Asia-Pacific

Company Profiles

Alkaloid AD Skopje

AMORE Pacific Corp.

Arbor Tea (New World Tea, LLC)

Associated British Foods PLC

Barry's Tea

Bettys & Taylors Group, Ltd.

Celestial Seasonings, Inc.

Tata Global Beverages

McLeod Russel India, Ltd.

Nestlé S.A.

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