GES, the global full-service supplier to the live events and exhibitions industry, has appointed John Sanders as head of strategic client engagement across the EMEA region.

In this new role, Sanders will work with clients to help develop their brand story in the face-to-face environment. From identifying key messages and target customer groups, to creating compelling stand architecture, to generating audience engagement pre, during and post event.

Sanders has a wealth of experience in the events industry. His CV includes senior roles at AEO and ESSA, experience both 'client side' as an event organiser and in the agency world at 2Heads - where he worked on corporate accounts such as Barclays and Citi Group.

Since joining GES as business development manager in 2013, Sanders has delivered major design and build projects including bespoke stands for Kodak, Cameron and Dubai South.

Mark Eddy, chief commercial officer, GES EMEA, said; “It is vitally important that we continue to put the client’s needs first. GES has a formidable suite of products and services - all designed to help our customers realise their brand objectives and ambitions in the live event space. With John’s focus on this area we can accelerate the already excellent work being delivered across the company.”

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Editor’s notes
About GES

Global Experience Specialists (GES) is a leading provider of services to the worldwide exhibition, events, congress and conference industries.
GES partners with leading shows and brands, including the Spring Fair Birmingham, IDEX, Ipex, ADIPEC, CONEXPO-CON/AGG and IFPE, Bell Helicopter, L’Oreal, Warner Bros., London 2012 Olympic Games and WorldSkills.
GES provides an unrivalled global reach with operations around the world including Europe, North America, and the Middle East.
Twitter: @GES_EMEA
LinkedIn: linkedin.com/company/ges-emea
Website: www.ges.com/EU/home