Two of the biggest internet giants, as of right now, are Facebook and Google. They have their own set of advertising models, and many companies get confused as to whether choose Google Ads or Facebook Ads for their business. On the surface, both feel the same.
For instance; if you have the right knowledge and proper tools, then Pay-Per-Click advertising helps. When Google Ad Words are added to PPC advertising, you can save more and convert a number of people. On the other hand, at just as $20 to $30, you can attract over 1000 Facebook fans to increase the revenue. Here are a few differences that will give you a better idea as to which one to use.
Ads Creation Process is Different for Both
When it comes to creating an ad, both require different approach while creating one. Google Ads depend on keywords while Facebook Ads depend on user’s likes. But, if you compare the prices for the ads, Facebook ads are cheaper than Google ads.
Building a Brand
As both offer a company to help improve its brands, both have different approaches. For example; when a user clicks on a link, that link takes them to the company’s official website where the image is built in the eyes of the user. However, if that page has a number of other links, then Google may lower their ranking if more users tend to jump to it and not stick with the initial page. On the other hand, Facebook Ads or social media marketing are built more on word-to-mouth and social proof which are considered to be powerful tools.
Demographic and Keyword Targeting
When it comes to demographic and keyword targeting, both are capable of doing it. However, Facebook is way superior. For instance; when you’re targeting a customer based on geography, the ads will only appear to the audience located in that geographic region. Google too can do it, however, it doesn’t know about the targeted audience’s location nor does it know what keyword the audience is going to use. The only thing Google has information is that of what the user is actually searching. Therefore, Facebook ads have higher rates for click through and conversions compared to search engine marketing or Google Ad words.
both are fair winners with their share of benefits. Although Facebook ads have more benefits over Google ads, one needs to understand that Facebook is constantly evolving. This is because the algorithm of Facebook is always on the verge of constant updates which makes it a little difficult to do advertising compared to the past times. But if you’re serious and ready to spend a little extra on promoting posts or paid ads, then your best customers will still be able to track you with ease.
Browse more articles by Kaizen Design Studio: How to use explainer videos effectively and why are they so popular?
Kaizen Design Studio is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune. We do this through creativity, dedication, technological advancement, and unmatched customer service. Get in touch with us for the right marketing and advertising solutions.
‘Continuous improvement’, as our tagline reads, is the main principle of Kaizen. We at Kaizen Design Studio, strive to continuously improve ourselves and our services. We believe in pushing the boundaries of creativity, and setting new standards of achievement for ourselves.
Applying these principles and more, Kaizen Design Studio has grown from strength to strength, and is now one of the most sought after, Branding companies in Pune.
Sr.No. 20/3/2, Pashan Road,
Near to Maratha Mandir,
Bavdhan Khurd, Pune, 411021
Email Id : [email protected]
Website : https://www.kaizendesignstudio.com/