The steady growth in electronic content in vehicles is majorly due to emergence of semiconductors. Efficiency, safety, comfort, standards, connectivity, and user experience are some of the major areas in which electronics play a crucial role in the automotive sector. These systems are interconnected and centrally controlled within a car with the help of electronics.

Emergence of LED technology and the need for developed direct-injection diesel engines resulting in low fuel consumption are expected to drive the growth in the global automotive electronics market.

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Increase in concerns over regulatory standards as well as complexities such as hardware & software, harsh operating environment, and others limit the growth of the market. Rise in investments in R&D activities are expected to create new avenues in the global industry.

The global automotive electronics market is segmented on the basis of application and geography.
Application segment is further classified into ADAS, Body Electronics, Entertainment, Powertrain, and Safety systems.
Geographically, the market is divided into North America, Europe, Latin America, Asia-Pacific, Middle East, and Africa.

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[b]Key manufacturers operating in the industry are [/b]
• Altera Corporation
• Atmel Corporation
• Audiovox Corporation
• Avago Technologies
• Bosch Group
• Continental AG
• Delphi Automotive
• PLC
• Denso Corporation
• Dow Corning
• Infineon Technologies AG, and others.

These key manufacturers have adopted strategies, such as [b]new product launches, collaborations, merger & acquisition, partnerships, expansion, joint ventures,[/b] and others to strengthen their position in the industry.

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