Each site has its own purpose. For example, a store should sell, a catalog should represent products, a business card site be a company face on the Internet and so on. In addition, many manufacturers and sellers have the most popular products or priority areas.
At this stage, the optimizer delves into the specifics of the client's business in order to get all the necessary information and make a correct idea about the site.
At this stage, the search for information on competitors in this topic. The optimizer analyzes the issuance of search engines in the priority areas of the site, compiles a list of the main competitors, analyzes their pricing policy, presents to the Internet, reviews, quality of service, etc. For the perfect Search Engine Optimization Australia you will be having the perfect deals now.
[b]Compiling the semantics of the site, based on the collected data[/b]
After determining the priority areas, analysis of competitors, it's time to begin compiling the semantic core of the site. At this stage, all possible variants of queries are considered, based on the data of Yandex Wordstat, Google, requests from hints, data on calls from Google Analytics, etc. are collected. After the collection of requests, they filter out and discard the word-dummy and non-target requests. After the collection of the semantic core, the preparation of recommendations for the restructuring of the site begins.
[b]Review and change the structure of the site[/b]
Not every site has the right structure. Information can be presented in the catalog of goods chaotically, without taking into account many parameters. For example, you have on the website of the store pages of product categories, there are subsections, pages of brands, but there are no pages of product lines, no splitting into additional parameters, and so on.
[b]Analysis of the existing site[/b]
At this stage, the technical side of the site is analyzed. Recommendations are made for optimizing the site, compiling site maps, generating website URLs, searching for duplicate pages (pages with the same content available at different addresses), and so on.
[b]Preparation of technical tasks on editing existing and writing new texts[/b]
Technical specifications for the client (or copywriter) for compiling texts are formed on the basis of the collected semantic kernel. When writing texts, you should take into account that you are writing text for people. Therefore, write it as for yourself. Write so that you would like to read it and it was useful to you if you came to any page of the site.
At this stage, the work of the programmer begins, which begins to implement, everything that the optimizers have found and for which the programmers do not like SEO experts. New pages are being created, according to the recommendations, the structure of the site is being reworked. Work is under way to eliminate errors that were discovered during the audit.
According to the developed strategies, a set of measures is implemented aimed at promoting the site on the Internet, increasing the number of targeted visitors coming from the search, and the visibility of the site in search engines.
[b]About the Company:[/b]PixelPro Designs is focused on assisting small to medium sized business owners in getting their business online and performing to its fullest potential. Their team understands that small business owners would not have adequate staff to handle website and online marketing needs. Therefore we choose to work with these business' closely to assist them in handling all their web requirements.