On average, the conversion for all online stores is slightly more than 2%. But for some companies this figure is 10%, and for most of those who are just beginning to operate online shops, the percentage of conversion is less than 2.

What should be done to make your business on the Internet more successful?

[b]development of e-commerce[/b]

[b]Follow our simple guidelines:[/b]

Provide free delivery of goods . 93% of buyers consider it the main factor that prompts them to make a purchase in this online store. Your competitors already have free shipping included in the list of benefits. Do not you have it yet? Inform your customers about this opportunity with an inscription that is clearly visible on all pages.

Offer several payment methods. Modern users are used to having several options for payment: in cash, through a card, webmoney, Yandex.day, etc. Make your online store more convenient for people. For the Ecommerce development services australia this happens to be an essential task.

Provide quality assurance. Licenses, certificates, any other documents confirming that you can be trusted. People are going to spend money on your site, but they need good reasons for this.

Optimize product description for the target audience . For each product category has its own target audience. Texts should be not only understandable, but also calculated for people of a certain sex, age, level of income. Sometimes you need to write more in detail, and in other cases - as concisely as possible.

Add security badges to the site - logos of other companies with a good reputation. Your potential client is likely already their customer. Accordingly, this will add to you the reliability in the eyes of users, even if it does not significantly affect the conversion. Badges McAfree Secure, PayPal Verified - this must have for modern online stores.

Show the number of items in the cart . Place the icon with the basket so that when you hover over it, the number of items that were pending is displayed immediately. Usually the user has to go to another page to check the basket. It takes longer and distracting.

Use only high-quality images to visualize the goods . Many customers have the option of turning the product by 360 °. This is important for the sale of clothing, shoes. Adding this option significantly increased the conversion from the data of some of the split tests performed.

Communicate more with customers. This can be done by using a blog on your website about news and everyday life of the company. Conduct surveys among users, send congratulations during the holidays. Strive to look more "humane".

By actively using these tips, develop your business online. Add new items to the site, depending on the results of the split tests. And keep up with the design of the online store from your competitors in Western Europe and the United States.

[b]About the Company:[/b] PixelPro Designs is focused on assisting small to medium sized business owners in getting their business online and performing to its fullest potential. Their team understands that small business owners would not have adequate staff to handle website and online marketing needs. Therefore we choose to work with these business' closely to assist them in handling all their web requirements.