A while ago, we started this blog with the aim of educating, explaining and making people aware of the concept of animated explainer videos. We set off to help people understand every facet of these videos. Today we are not here to talk about do’s and don’ts of video creation or how to drive more traffic and customers with a 2D character animation video.

Well, we are into the end of 2015 which has been termed as the Year of Video Marketing. Today with us you might want to quickly revise your video strategy. Today we bring to you the top 10 marketing stats for 2015. Go through it and hit all the right marketing goals in the year 2016.

1. 50% of mobile traffic now accounts for online videos

This means your animated videos must be optimized for mobile users. Promotional videos for brands should consider using mobile video ads for best results in future.

2. 75% of business executives watch videos related to work today

This simply means that business executives respond to videos really well. What your next goal should be is creating in-house weekly newsletters etc., to communicate news and information in the company.

3. 52% of business executives watch videos related to business on Youtube weekly

This figure is an indication that when you’re trying to get your explainer video in front of an executive, even if it’s been hosted on Vimeo or Wistia, you have to place it on Youtube channel. If most of the business executive population is watching work-related videos, there’s a greater chance they’ll see yours if it’s on Youtube.

4. 52% of marketing professionals believe video is the type of content with best ROI

This figure clearly says if you’re not receiving a high yield in your marketing efforts, then it’s time to pump it up with an animated explainer video. Don’t waste too much time and resources in areas which should rather be dedicated to explainer video creation and publishing.

5. People stay 2 minutes longer on websites with a video

What this simply means is, if you’re creating a marketing video, you must place it on your homepage. This move really helps in improving your bounce rate. The video can be on a splash screen if you don’t want it to grab all the attention on your homepage.

6. Add a video to your email marketing campaign and increase engagement by 200-300%

It’s not necessary to create a full animated explainer video that’s two-minute long and put it in your email. Instead you can make a 15-second promo video for newsletter readers.

7. 96% of B2B companies are planning to use video 2016

Many B2B’s make this excuse that video marketing is only for B2C companies, but not anymore. B2B video is also growing rampantly. So much so that it has become imperative for B2B marketers to include video in their campaigns.

8. 78% of people watch online videos weekly

This says that if your targetting “people”, which is usually the case, then you shouldn’t wait any longer and immediately delve in animated videos. People love to watch videos show them VIDEOS!!

9. 65% of the audience watch more than ¾ of the video

With the viewers watching videos for a longer amount of time, marketers can narrate impactful stories that motivates the viewer to take action to the marketer’s advantage.

10. 93% of marketers use videos for sales, online marketing and communication

If you’re an online marketer and belong to the remaining 7% of marketers who do not use video, then you’re sure missing out on a lot.

So, with these updated stats for 2015, we leave you with a suggestion: Say hello to the new year with an animated explainer video or videos in general real soon!