What are the things that makes an ordinary explainer video different from the best one? There are too many a factors that are involved but there are some that can be termed as the must-have ingredients to make an animated explainer video look great.
The operation begins with picking a good animation studio first is a crucial decision which you have to take. Once this is done, now comes 5 other salient traits that make marketing videos a super hit property on the web!
- A Solid Script
The script is the backbone of explainer videos. At the end of the day it’s the message of your company you want to broadcast to the audience, and a good script is the main foundation for that. A script with a coherent line, i.e; a beginning, a middle and an end. How it works is at the beginning the problem is explained to the audience, in the middle part the company tells how it solves the problems and the end part tells them what makes your product/service the best choice. In addition to these three elements a script must be clear, consistent, straightforward and creative.
- Main character = Audience
One simple rule of business that involves communication is to know your audience well before delivering a message. Only making a customized animated explainer video for your audience helps in achieving marketing goals. Designing the characters and backgrounds with the target audience as the key driver so that that they feel identified and a “part of the story”. Gaining audience trust and empathy is imperative so that their full attention lies here.
- Brand Colors
Once your audience is hooked in your direction, they have to at once recognize that the animated explainer video is a part of your brand. For that the colors of your brand need to be highlighted throughout the video, in terms of characters, background etc. People should at once recall your brand once they see the video and associate it to your company.
- A cogent Call-to-action
if you fail to probe your audience to take some concrete action after watching the full video, all your efforts might stand profitless. So, the next ingredient your explainer video needs is a compelling call-to-action in the end. This will take your audience towards taking that final step and achieve the desired marketing goal. A strong call-to-action usually works best such as “download”, “try a free demo”, “subscribe” or “start”, etc.
- Quality has to be really high
Creating a low quality animated explainer video can prove to be disastrous for your brand’s image. You might eventually trust and money in such a case. Whereas, a top quality video automatically makes you a stand-out amongst your competitors. It will bring your brand in the limelight, arrest audience attention and it will encourage them to circulate it with their network.
The world of business is constantly evolving with several challenges along the way, keep creating innovative animated explainer videos and always try to be at the top of the game.