[LAGOS, December 21, 2023] — As the curtain falls on 2023, Pierrine proudly looks back on a year of unparalleled achievements, growth, and global recognition. From groundbreaking projects to strategic expansions and industry accolades, the journey has been nothing short of extraordinary.
In a remarkable way to close the year, Pierrine celebrates the prestigious global recognition bestowed upon its CEO, Seyi Adeoye. Insight250 and ESOMAR have honoured Seyi among the Global Market Research Industry Legends, a testament to his visionary leadership and the collective dedication of the Pierrine team. Seyi Adeoye remarked, “This acknowledgment goes beyond an individual achievement; it's a celebration of innovation, collaboration, and the relentless pursuit of excellence that defines Pierrine.”
In 2023, Pierrine was responsible for transformative research projects in the Finance, Food and beverage, and Beauty sectors, redefining brand futures and establishing impactful connections with consumers.
Boldly stepping beyond its Lagos headquarters, Pierrine expanded its footprint with new offices in Ghana and Kenya. This move brings its expertise closer to diverse markets and empowers local businesses with tailored solutions. The launch of a new Development Studies business vertical marked a new chapter; as Pierrine expanded to serve the unique needs of NGOs, Foundations, and Impact Ventures. The new business Afrikan Insights was also born in 2023; a Pierrine sister-company offering unrivalled data collection services across Africa. Providing Global brands direct access to high-quality insights for informed decision-making in Africa.
Pierrine not only pushed external boundaries but also retained its ISO certifications, reaffirming its commitment to maintaining the highest standards of quality and integrity in its processes. Seyi Adeoye emphasized, “Our achievements are a result of trust, open communication, and a commitment to maintaining the highest standards of quality and integrity.”.
As Pierrine stands on the threshold of a new year, it announced a new vision of a future driven by technology, as it evolves into a formidable tech-focused consultancy, equipped to serve clients across the continent with even greater innovation and expertise.
Seyi emphasized, “In the coming year, we will boldly evolve into a formidable force in the African consultancy landscape, offering brands precision, insight, and impact through cutting-edge technology”, extending heartfelt gratitude to the esteemed clients, partners, and the entire market research community in Africa and beyond, going on to state that “they are not just collaborators; they are the driving force behind our success”