Some users just upload and share their photos on Instagram, but others are not satisfied with this. There are other ways to increase your Instagram presence and gain more followers.

Instagram is a great platform for increasing engagement. Users of all kinds, including business owners, can use various strategies to do this.

Tag Photos

Instagram's photo-sharing app is sure to reward you with likes and comments if you tag your photos. A study by Dan Zarrella titled "The Science of Instagram" confirmed this.

Instagram allows you to add tags to photos. A user can actually tag up to thirty people in one photo.

You can also use your location to tag people.

By tagging people, your photo is exposed to more people. Your photo will get more likes and comments if you tag people. People searching for specific places will be able see the photo as well as the friends and followers you have tagged.

Use the words like and comment

Using the words comment or like in your caption is another way to increase your photo's likes and comments. As an Instagram user you can also add a caption. This is an important step as it lets your followers know what the photo is about.

Add Filters

Filters can make your Instagram photos more interesting. Filters can be used to brighten images, increase saturation or desaturation, and create classic black and white photos.

The study found that the best option is to use the "normal" filter, which allows you to post the photo exactly as it is, without any special effects.

According to the research, images with the normal filter received the most likes and comments. Other popular filters included the sierra, willow and valencia.

Photo Subject

Your photo's subject is a key factor to attracting Instagram users, and getting comments and likes. Faces were more popular than objects, scenery or places.

Photos with a group selfie or a self-portrait received more attention. The photos with faces received 35 more likes than those without.

Once you have mastered these steps, you should use them every time you log into your Instagram account.