the global smart packaging market is expected to grow at a CAGR of 5.2% from 2020 to 2027 to reach $43.6 billion by 2027. The growth of this market is mainly attributed to the increasing demand for advanced packaging solutions from the food processing & pharmaceutical sectors, growing consumer concern for food wastage reduction, and rising demand for smart & functional packaging. Moreover, the growing E-commerce market, rising industrialization in emerging economies, and rising demand for superior logistics & supply chain management are some of the other drivers for the growth of this market. However, the high cost and reluctance of brand owners to pay an additional price for smart packaging are expected to hinder the growth of this market to some extent.

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The global smart packaging market study presents historical market data in terms of value (2018 and 2019), estimated current data (2020), and forecasts for 2027. The market is segmented on the basis of packaging technology, application, and geography. The study also evaluates industry competitors and analyses the market at the country level.

Based on packaging technology, the global smart packaging market is segmented into modified atmosphere packaging (MAP), active packaging, and intelligent packaging. In 2020, the modified atmosphere packaging segment commanded the largest share of the smart packaging market. The increasing demand for fresh & high-quality packaged food products is one of the major factors expected to drive this segment. Furthermore, on-the-go lifestyle, shift towards easy-to-handle & convenient packaging, and emerging economies are stimulating the demand for modified atmosphere packaging.

Based on application, the global smart packaging market is segmented into food & beverages, pharmaceuticals, automotive, personal care, and other applications. The pharmaceuticals segment is expected to grow at the highest CAGR during the forecast period. Factors such as the growing aging population; increasing the integration of barcodes, RFID, and sensors; and technological advancements in the pharmaceutical industry are driving the growth of this segment.

In 2020, North America commanded the largest share of the smart packaging market. The rising demand for packaged & frozen foods, increased food safety concerns, and changing lifestyles are the major factors driving the North American market. Further, changing government regulations regarding safer food & packaging, growing food wastage, and rising demand for quality packaging are also driving the market for smart packaging in the North American region.

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Impact of COVID-19 on Smart Packaging Market

The global impact of COVID-19 will significantly affect the smart packaging market in 2020. This is mainly due to strict lockdowns in some regions and several problems, such as truck shortages, reduced deliveries, and employees contracting COVID-19. In addition, truncated air freight capacity, port congestion, roadblocks, and logistic disruptions in Southeast Asia are expected to escalate as stricter measures are implemented by governments.

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In 2020, the modified atmosphere packaging (MAP) segment dominated the global smart packaging market.

Based on packaging technology, the global smart packaging market is segmented into modified atmosphere packaging (MAP), active packaging, and intelligent packaging. In 2020, the modified atmosphere packaging segment commanded the largest share of the smart packaging market. The increasing demand for fresh & high-quality packaged food products is one of the major factors expected to drive this segment. Furthermore, on-the-go lifestyle, shift towards easy-to-handle & convenient packaging, and emerging economies are stimulating the demand for modified atmosphere packaging.

In 2020, the food and beverages segment accounted for the largest share of the smart packaging market.

Based on application, the global smart packaging market is segmented into food & beverages, pharmaceuticals, automotive, personal care, and other applications. In 2020, the food and beverages segment commanded the largest share of the smart packaging market. The large share of this segment can be attributed to the rising use of active products in the F&B industry, coupled with growing emphasis to preserve the quality and safety of packaged products from manufacturing to the time the food is consumed.

The Asia-Pacific region to grow at the highest CAGR during the forecast period.

On the basis of region, the smart packaging market is segmented into North America, Europe, APAC, Latin America, and the Middle East & Africa. During the forecast period, the Asia-Pacific market is expected to grow at the highest CAGR. The changing lifestyle, increasing demand for packaging solutions with longer sustainability, and growing demand for fresh & quality food are the factors driving the growth of this regional segment.

Key Players

The report includes a competitive landscape based on an extensive assessment of the key strategic developments adopted by the leading market participants in the smart packaging market over the last four years. The key players operating in the global smart packaging market are 3M (U.S.), Avery Dennison Corporation (U.S.), American Thermal Instruments (U.S.), Temptime Corporation (U.S.), Smartrac N.V. (Netherlands), BASF SE (Germany), Thin Film Electronics ASA (U.S.), Stora Enso (Finland), International Paper (U.S.), Amcor plc (Switzerland), Emerson Electric Co. (U.S.), R.R. Donnelly & Sons (RRD) Company (U.S.), Sealed Air Corporation (U.S.), and Smartglyph Ltd. (U.K.).

Smart Packaging Market, by Packaging Technology
• Modified Atmosphere Packaging (MAP)
• Active Packaging
o Oxygen Scavengers
o Moisture Scavengers
o Self-Venting Films
o Ethylene Scavengers &Emitters
o Microwave Susceptors
o Antibacterial Films
o Temperature Control Packaging
o Carbon Dioxide Scavengers/Emitters
o Ethanol Emitters
o Flavour/Odour Absorbers
o Antioxidants
• Intelligent Packaging
o Indicators
o Sensors
 Bio Sensors
 Gas Sensors
o Data Carriers
 Barcodes
 2D Matrix Codes
 Quick Response Codes
 Augmented Matrix Codes
 RFID Tags
Smart Packaging Market, by Application
• Food & Beverages
• Pharmaceuticals
• Automotive
• Personal Care
• Others
Smart Packaging Market,by Geography
• North America
o U.S.
o Canada
• Europe
o Germany
o U.K.
o France
o Italy
o Spain
o Rest of Europe
• Asia-Pacific (APAC)
o China
o Japan
o India
o Australia
o South Korea
o Vietnam
o Rest of The Asia Pacific
• Latin America
o Brazil
o Mexico
o Argentina
o Peru
o Rest of Latin America
• Middle East and Africa

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