Earlier research studies suggested that to improve health and well-being, people should consume vitamin supplements daily. At present, many research studies are saying that vitamins supplements do not have any effect on the health. In fact, there are certain studies that suggest that vitamin supplements might harm a person’s health in the long run.

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Negative Publicity to Hamper Global Vitamin Supplements Market
According to a recent research report, the global vitamin supplements market was worth US$37.4 billion in 2013 and will expand at a CAGR of 6.8% during the forecast period of 2014 to 2020. This report from Persistence Market Research (PMR), featured on Market Research Reports Search Engine (MRRSE), further states that the global vitamin supplements market will reach a market value of US$59.6 billion by 2020.
The negative publicity of the global vitamin supplements market is the primary restraining force for this market’s growth.
• A study published in the The New England Journal of Medicine in 1994 showed some shocking evidence. A group of total 29,133 male smokers was divided into four groups – those given beta carotene alone, alpha-tocopherol alone, both beta carotene and alpha-tocopherol, and placebo supplements.
The study, after a follow-up of 5-8 years, concluded that the group receiving beta carotene supplements alone was more likely to die from heart disease or lung cancer as compared to other groups.
• The 2010 U.S. Dietary Guidelines Advisory Committee says that a daily mineral or multivitamin supplement does not offer any health benefits to Americans.
• An editorial co-authored by five doctors, which included three professors from John Hopkins, stated that the majority of supplements do not prevent chronic disease. Furthermore, the article stated that the use of these supplements is not justified and people should avoid the consumption of these supplements.
Besides negative publicity, the global vitamin supplements market will also be hampered due to the changing regulatory scenario.
Accelerating Geriatric Population to Drive Global Vitamin Supplements Market
Nevertheless, the global vitamin supplements market will continue to grow due to the increasing healthcare cost.
The trend of preventive healthcare is another driver of this market. Several studies suggest that eating vitamins and mineral supplements can help improve health and increase life expectancy. Furthermore, the demand for vitamin supplements is high from the geriatric population. The growing aging population around the world will drive this market’s growth.

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Chapter 1 Preface
1.1 Report Description
1.1.1 Segments covered in the report
1.2 Research Methodology

Chapter 2 Market Synopsis

Chapter 3 Porter’s Five Forces Analysis
3.1 Bargaining Power of Suppliers
3.2 Bargaining Power of Buyers
3.3 Threat of New Entrants
3.4 Threat of Substitutes
3.5 Intensity of Rivalry

Chapter 4 Market Overview
4.1 Introduction
4.2 Market Drivers
4.2.1 Rising healthcare cost
4.2.2 Increasing use of vitamin in the form of gummies by children
4.2.3 Increasing demand for vitamin supplements from the geriatric population
4.2.4 Increasing consumer awareness about vitamin supplements
4.2.5 Impact analysis of growth drivers
4.3 Market Restraints
4.3.1 Changing regulatory scenario
4.3.2 Negative publicity about vitamin supplements
4.3.3 Impact analysis of market restraints
4.4 Opportunity
4.4.1 Increasingly urban population, especially in the Asian region

Chapter 5 Market Size and Forecast by Product
5.1 Multivitamins
5.2 Vitamin B
5.3 Vitamin C
5.4 Vitamin D

Chapter 6 Market Size and Forecast by End Users
6.1 Adult women
6.2 Adult men
6.3 Senior citizens

Chapter 7 Market Size and Forecast by Application
7.1 Food & beverage
7.2 Pharmaceutical
7.3 Personal care

Chapter 8 Market Size and Forecast by Geography
8.1 North America
8.2 Europe
8.3 Asia Pacific
8.4 Rest of the World (RoW)

Chapter 9 Competitive Scenario
9.1 Competitive Positioning of Global Vitamin Supplements Market, by Region, 2013
9.2 Revenue and CAGR Growth of Global Vitamin Supplements Market, by Product, 2013

Chapter 10 Company Profiles
10.1 NBTY, Inc.
10.1.1 Company overview
10.1.2 Products and services
10.1.3 Financial performance
10.1.4 Recent developments
10.2 Glanbia Plc
10.2.1 Company overview
10.2.2 Products and services
10.2.3 Financial performance
10.2.4 Recent development
10.3 Reckitt Benckiser Group Plc
10.3.1 Company overview
10.3.2 Products and services
10.3.3 Financial performance
10.3.4 Recent development
10.4 Archer Daniels Midland Company
10.4.1 Company overview
10.4.2 Products and services
10.4.3 Financial performance
10.4.4 Recent developments
10.5 E. I. du Pont de Nemours and Company
10.5.1 Company overview
10.5.2 Products and services
10.5.3 Financial performance
10.5.4 Recent development
10.6 Koninklijke DSM N.V.
10.6.1 Company overview
10.6.2 Products and services
10.6.3 Financial performance
10.6.4 Recent developments
10.7 BASF SE
10.7.1 Company overview
10.7.2 Products and services
10.7.3 Financial performance
10.7.4 Recent developments
10.8 Integrated BioPharma, Inc.
10.8.1 Company overview
10.8.2 Products and services
10.8.3 Financial performance
10.8.4 Recent developments
10.9 Bayer AG
10.9.1 Company overview
10.9.2 Products and services
10.9.3 Financial performance
10.9.4 Recent development
10.10 Pharmavite, LLC
10.10.1 Company overview
10.10.2 Products and services
10.10.3 Financial performance
10.10.4 Recent development
10.11 Nutraceutical International Corporation
10.11.1 Company overview
10.11.2 Products and services
10.11.3 Financial performance
10.11.4 Recent developments
10.12 Herbalife, Ltd.
10.12.1 Company overview
10.12.2 Products and services
10.12.3 Financial performance
10.12.4 Recent developments

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