A study, recently conducted by the strategic consulting and market research firm, BlueWeave Consulting, revealed that the global nutraceutical market reached USD 410.20 billion in 2020 and is further projected to reach USD 712.63 billion by 2027, growing at a stellar CAGR of 8.28% during 2021-2027 (forecast period). The growth of the global nutraceutical market has been driven by the growing public awareness of a healthy lifestyle. The recently introduced nutraceutical products are highly effective and easy to consume, which is boosting their adoption among health-conscious consumers. Additionally, over-the-counter supplements, such as energy drinks, sports drinks, gummies, lozenges, and fortified juices available in the market are highly preferred by consumers.

The dietary supplement holds the largest share in the nutraceutical market, followed by functional food and herbal/natural products. Over the next few years, an increase in awareness for nutritional enrichment among working professionals in the United States and Canada for ensuring balanced nutrition in the human body is expected to increase dietary supplement intake in North America. Also, the growing adoption of herbal medicines among individuals in the U.S. and Canada on account of rising concerns over perilous effects associated with conventional pharma drugs is expected to expand the nutraceuticals market over the forecast period.

Global Nutraceutical Market- By Distribution Channel


Based on the distribution channel, the market is segmented into- specialty stores, department stores, supermarkets, superstores, hypermarkets, door-to-door selling, and e-commerce sites.

Global Nutraceutical Market- By Product Type

Based on product type, the market has been segmented into- functional food (cereal, bakery and confectionary, dairy and snack); functional beverage (energy drink, sports drink, fortified juice, dairy and dairy alternative beverage); and dietary supplements (vitamins, minerals, botanicals, enzyme, fatty acids, and proteins).

Increase in demand for Health and Wellness Products

The importance of leading a healthy lifestyle is becoming more apparent in the general public, which in turn is driving the growth of the nutraceutical industry. Additionally, the positive attitude of the consumers towards functional foods & beverages owing to the health and wellness benefit offered by these products are boosting the market growth. At the same time, market players are investing in research & development activities to develop new foods and drinks that are nutritionally sound. Thus, the global nutraceutical industry is witnessing key developments due to product innovation and portfolio expansion.

Nowadays, an increasing number of people are falling victim to different lifestyle diseases owing to their hectic schedules and unhealthy diet habits, which in turn is increasing the prevalence of non-communicable & chronic diseases. For instance: cancer, psychological disorders, and diabetes are the most common non-communicable diseases prevailing these days. The rise in incidences of non-communicable diseases has compelled consumers to move towards a healthy lifestyle. Especially, after the COVID-19 outbreak, the demand for immunity-boosting products has increased significantly. Vitamin supplements such as zinc and Vitamin C are in huge demand across the globe. While Zinc helps reduce the risk of acute lower respiratory tract infections like SARS-CoV-2, Vitamin C acts as an antioxidant, limiting inflammation and tissue damage besides contributing to immune defense. For instance, Lincoln Pharmaceuticals Ltd. has launched Vitamin C + Zinc oral tablets to boost immunity in the fight against COVID 19. Similarly, EuceeVitamin C chewable tablets are a great source of antioxidants that help make skin healthier besides boosting immunity.

Increase in demand for Natural Personal and Beauty Care Products

The increasing importance of quality of life, the positive effects of beauty and personal care on self-esteem, growing concern over side-effects of chemical-based skincare products, and a gradual consumer shift towards natural wellness care are likely to propel the market growth. According to a report, the Asia-Pacific is likely to dominate the nutraceuticals market during the forecast period. The nutraceutical market is now gripping its root in Asia-Pacific as nutraceuticals are associated with traditional Ayurvedic medicines that help combat problems like aging, hair-fall, and skin-related allergies. Thus, the trend of Ayurvedic nutraceuticals has been creating ample opportunities for this market to overcome various health problems naturally. For instance: Biotique is an Indian-based company that sells a range of ayurvedic beauty and health products in collaboration with a Swiss company. Similarly, Chyawanprash, manufactured by Dabur—an Indian-based company is a commonly used nutraceutical of Ayurveda.

Dietary Supplementssegment is the largest in by Product Type

The growth of the dietary supplement segment can be attributed to the rise in chronic,non-communicable diseases, as well as aging, and skin-related problems. Change in lifestyle due to globalization and urbanization has led to an increase in non-communicable diseases such as cancer, diabetes, heart ailments, joints ailments, allergies, obesity, and lungs disorder. Poor nutrition or unbalanced nutrition is one of the factors that is leading to these non-communicable diseases. Another reason is rising healthcare costs. Since treatment costs are high these days, health-conscious consumers are increasingly relying on dietary supplements to maintain their health. For instance: DuPont Nutrition & Biosciences has collaborated with BY-HEALTH to majorly focus on the research & development of probiotic dietary supplements to produce probiotic supplements for all life stages.

Global Nutraceutical Market: Regional Insights

Based on region, the market is segmented into North America, Europe, the Asia Pacific, Latin America, and the Middle East and Africa. The nutraceutical market has reached the maturity phase in developed economies.

Key Market players includeCargillIncorporated,ADM, DuPont, Nestle, Danone, DSM, General Mills Inc., Kellogg’s Company, Herbalife International of America, Inc., Matsun Nutrition, Amway Corporation, W.R. Grace & Co-Conn., Innophons Inc., AOR Inc., Arkopharma, BactolacPharmaceuticals, Inc., E.I.D. Parry, Mead Johnson & Company LLC, Natrol LLC, and Hain Celestial.