The growth of electronic shelf label (ESL) market is fueled by the factors such as trending retail automation, more cost-efficient and less time-consuming alternative to paper labels, and increased operational efficiency with real-time product positioning. Currently, the key players in this market are adopting development strategies such as contracts, product launches and developments, and mergers and acquisitions to grow in the market.

Some of the major players in this market are Pricer (Sweden), SES-imagotag (France), Samsung Electro-Mechanics (South Korea), E Ink Holdings (Taiwan), Displaydata (UK), M2Communication (Taiwan), Diebold Nixdorf (Germany), Opticon Sensors Europe (Netherlands), Teraoka Seiko (Japan), and NZ Electronic Shelf Labelling (New Zealand). These players have adopted various growth strategies such as product launches and developments, partnerships, contracts, collaborations, acquisitions, and expansions to expand their presence and increase their share in the global ESL market.

SES-imagotag (France) is a leading company in the ESL market and ranked first in 2016. It was established in 2010 and has its headquarters in France. The company provides ESLs and associated software for the retail businesses. It sells its products through a network of distributors in Europe, Asia, Australia, North America, and South America. In 2014, the company formed a strategic financial alliance with Store Electronic System S.A. (France), and currently, it is operating as a subsidiary of Store Electronic System, SES (France). The range of products offered by the company includes ESLs, jeegy software, infrastructure, accessories and mountings, and findbox. In addition, the company operates in various markets including food, consumer electronics, do-it-yourself (DIY), gardening, cosmetics, drugstore, digital signage, and industrial.

Pricer (Sweden) held the second position in the ESL market in 2016. The company is a leading player in the retail automation market. It provides in-store digital shelf-edge solutions used for the electronic display of product information in retail stores. It offers a communication platform that supports both segment-based and pixel-based ESLs. The company also provides services for intelligently communicating, managing, and optimizing the price and product information on the retail floor.