Pressure labels stick on to the product by the application of pressure on the adhesive. They are used in pharmaceutical and natural products, beverages, microbrewery, automotive products, chemical pails, household goods, food industry, and cider and wine industry. The pressure labels do not require heat, solvent, and water to adhere to the package. They are easy to use and highly versatile.

Growth in the pharmaceutical industry coupled with its vast application scope in diverse industries is the major driver for pressure labels market. Latest innovations in pressure label products and rising demand in Asia Pacific are expected to fuel the market growth over the forecast period. However the strict government environmental regulations are major restraints for the growth of the pressure labels market. The initial cost for manufacturers is more if manufactured in small quantities, hence the cost to profit ratio is a concern to small manufacturers.

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Depending upon the type of label, the composition changes. Liner pressure labels are of high cost and they require a large amount of storage space.

Some of the major players in the pressure labels market are Avery Dennison Corporation (U.S.), CCL Industries Inc. (Canada), Constantia Flexibles (Austria), UPM (Finland), 3M (U.S.), Henkel AG & Co. KGaA (Germany), Mondi Group (South Africa), Coveris Holdings S.A. (U.S.), H.B Fuller (U.S.), and Torraspapel Adestor (Spain).

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