Polyols are non-sugar carbohydrates and are considered as potential sweeteners with reduced calorific value. Polyol sweeteners are also termed as ‘sugar replacers’ or ‘sugar alcohols’ as their chemical structure resembles to sugar. According to Calorie Control Council, polyols provide fewer calories per gram as compared to sugar. Currently available polyols sweeteners include erythritol, maltitol syrups, isomalt, lactitol, maltitol, mannitol, sorbitol, and xylitol.

Among product types, sorbitol segment held significant market share in global polyol sweeteners market in 2018. This is attributed to pleasant taste sorbitol offers to the products. Moreover, sorbitol provides fewer calories, accounting 2.6 calories per gram of sorbitol as compared to 4 calories per gram of normal sugar. Therefore, sorbitol is considered as a potential alternative to sugar for individuals diagnosed with diabetes. For instance, according to data released by the World Health Organization in October 2018, number of people with diabetes were 108 million in 1980 globally, which has increased to 422 million in 2014.

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Furthermore, various key players are focused on new product development and product launches, which is a key factor for driving growth of the global polyol sweeteners market. For instance, in 2015, B Food Science Co., Ltd. released new product Erythritol, which is a zero-calorie sugar sweetener product. The company offers it as powder or granules, which finds application in food as well as pharmaceutical formulations.

According to Coherent Market Insights, the global polyol sweeteners market was valued at US$ 2,890.9 million in 2018 and is expected to register a CAGR of 5.0% in terms of revenue, over the forecast period (2019–2027), to reach US$ 4,476.2 million by 2027.

Key Players operating in the global polyol sweeteners market are adopting various growth strategies such as mergers and acquisitions to cater increasing demand for polyol sweeteners. For instance, in May 2017, Cargill Inc. acquired vegetable-based polyol product line ‘Agrol’ from the U.S.-based ‘BioBased Technologies, LLC’. This acquisition is expected to strengthen Cargill’s product portfolio of vegetable-based polyols.

Major players operating in the global polyol sweeteners market include, Cargill Inc., Archer Midland Daniels Company, Ingredion Incorporated, Roquette Freres, B Food Science Co. Ltd., Tereos Starch and Sweeteners, DuPont de Nemours, Inc., Gulshan Polyols Ltd., Jungbunzlauer Suisse AG, and Merck Group.

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