Nutricosmetics are oral based nutritional supplements for beauty and skin health. Nutricosmetics market is primarily driven by the expansion and consumer awareness in personal grooming coupled with busy lifestyle of the growing urban population. Nutricosmetics are health products which is mainly used for the treatment of hair, nail, skin defects, sun protection and photoaging. Photoaging is aging mainly caused due to exposure to ultraviolet (UV) light which causes brown spots and deep wrinkles. Antioxidants such as vitamin E and C, green tea polyphenols, beta carotene, supplements containing polypodium leucotomos, an extract of a Central American fern plant, and synergistic antioxidants has the ability to reduce sun damage. Other micronutrients such as carotenes, flavonoids, and omega-3 fatty acids also provides protection from ultraviolet light exposure and reduce the aging of skin and wrinkle formation. Some of the key drivers to fuel the nutricosmetics market are rising retail shops across the globe, rising popularity of ready to drink nutricosmetics beverages, preference for effective and safe beauty solutions boosts the sales of cosmetics supplements, and growing consumer awareness toward prevention of pre-mature skin aging along with others.
The global nutricosmetics market size was valued at US$ 5.00 billion (revenue) in 2016 and is expected to expand at a CAGR of 11.65% in terms of revenue during 2017 – 2025.

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Nutricosmetics: Success and Failures

Factors such as rapid innovation and technological advancements is expected to gain traction in nutricosmetics market. For instance, in the U.S. Mars, food packaging company launched Dove Beautiful (containing biotin, zinc and vitamins E and C) and Dove vitalize (containing dark chocolate enriched with vitamin B). These products in spite of high investment in product promotion failed to gain consumer demand in the U.S market. Nutricosmetics products are subject to market regulations in Europe. For instance, in October 2010, European Food Safety Authority’s (EFSA) approved the launch of Nesfluid, a functional beverage along with other ingredients such as zinc, vitamin C and D, and selenium by Nestle.
Major players including Frutarom Ltd, Lucas Meyer Cosmetics S.A.S., Sanofi-Aventis U.S. LLC, Croda International Plc, and Pfizer Inc, Functionalab Inc, Laboratoire Oenobiol S.A.S., Laboratoires Inneov SNC., Beiersdorf Ag, BASF SE, Borba, Inc., Frutels LLC, ISOCELL SA, GlaxoSmithKline Pharmaceuticals Limited, ExcelVite, Denomega Nutritional Oils AS, Groupe Danone SA, IMCD Group BV, Lonza Group Ltd. among others are the key competitors in the global nutricosmetics market. Product portfolio expansion and geographical expansion are the key market trends which are expected to shape the industry in the near future.

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