Guar gum also known as gellan gum is a natural polymer extracted from the guar seed. It is a powdered product used to stabilize, emulsify, and thicken the texture of certain foods and industrial products. Guar gum has property to attain high viscosity in low concentrations due to non-toxic in nature, low calories, and high fibers. Due to these properties this is used as an additive in foods and beverages such as bottled coconut and almond milk, yogurts, soups, and fiber supplements. There are numerous other application of guar gum, which include body lotions and DIY beauty recipes. The food industry accounts for 70% revenue share in guar gum market. Also, its colloidal nature and emulsifying property make it ideal thickening agent. However, fluctuating oil price, oversupply and gradual emergence of superior alternatives are some of the factors restraining growth of market in this region.

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Food industry is major end user of guar gum, owing to its properties such as stabilizer, thickener, and emulsifier. It is used as a stabilizer in the food industry for stabilizing ice-creams, instant puddings, cheeses, and whipped cream substitutes, and as a meat binder. It is also suitable for use in painting, printing, fire control, dyeing, and textiles. Thus making the food & beverages and oil & gas industries largest end-user industries of guar gum. These factors are expected to drive growth of market. However, health risk associated with addition of guar gum in processed foods such as digestion issues and gut reactions are restraining growth of the market.

Propel SSP, manufactured by Fairmount Santrol Company, based in the U.S., is an alternative to guar gum proppant, which is a cheaper and technically superior alternative. Though, currently in research and trial stage, Propel SSP market is expected to grow due to the successful trials in Marcellus and Utica shale, which is expected to hinder growth of market. Major players in the Guar Gum Market include Penford Corp., TIC Gums, Inc., Lucid Group, Vikas WSP Limited, and Ashland Inc.

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