Grooming products are used to clean or nourish the body. The products are utilized for various body parts such as skin, hair, lips, and teeth. Increasing adoption of grooming products for aesthetic appeal is driving growth of the market in emerging economies. Increasing awareness towards overall body care and social trends have resulted in market growth. However, stringent regulations regarding ingredients and growing preference of consumers towards organic products is restraining growth of the market.
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The online distribution channel segment is projected to hold dominant position in market, owing to high convenience offered to the consumers. Customers are referring the internet for grooming tips, which has resulted in a rise of grooming websites and blogs, which in turn is fueling growth of the market. The skin care segment is projected account for major market share along with shaving and make up products, owing to growing concerns regarding aesthetic appeal.
Snapdeal, a popular Indian online marketplace, revealed increased use of grooming products by men in their sales report. Face care, body care, and hair care were more popular among men than women according to the company. Major players operating the grooming products market include Beiersdorf AG, Colgate-Palmolive, Coty Inc, Energizer Holdings Inc., Johnson and Johnson, Koninklijke N.V., L’Oreal Group, and Mirato S.p.A
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