Flavor enhancer is a chemical substance added to a processed food and beverages to enhance its flavor. Flavor is one of the main components for overall food ingredients market. Modernization and globalization are the important factors that have increased demand for flavor enhancer market. In market, there is a need for impelling food manufacturers and processed foods to serve the growing population, the consumer demand for low-fat, low-carbohydrate and low salt diet are some of the major factors which drives the growth of flavor enhancer market. Due to increasing working women and increasing awareness about the artificial food and beverages flavor enhancer, there is a rise in demand for natural flavor enhancer.
The flavor is playing an important part in the development of flavor enhancing compounds. Flavor enhancing compounds can be produced by biotech method which are known as natural compounds. The higher consumption of desserts and increasing application of innovative technology is projected to expand the growth of flavor enhancing market during the forecast period. The regulatory limitations, high entry barrier and increasing raw material prices are some of the factors which are affecting the growth of flavor enhancer market.
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Food flavors and enhancer have wide application in the beverage industry and occupy most of the share in global flavor enhancer market, followed by dairy and bakery products. From the source type of flavor enhancer, rise in consumer preference towards natural flavors as compared to artificial flavor enhancer is expected to boost the global flavor enhancer market. The need for enormous amount of natural resources to extract flavors and enhancers is one of the key constraints in the natural flavor enhancer industry.
Salt as a natural flavor enhancer has its own negative effect when consumed in large quantities. Large consumption of salt contribute to heart disease and high blood pressure. Due to this reason, in the EU-Funded Taste Project, the researchers deduced that “Brown Algae” can be used as a substitute of salt which can reduce salt content of industrially processed foods. In July 2016, PLT Health Solutions launched PhytoShield Flavor Enhancer that improves product quality and delivers antimicrobial property which led to longer shelf life of the flavor enhancer product.
Some of the key players in the global flavor enhancer market are International Flavors & Fragrances Inc. IFF, Givaudan, FIRMENICH SA, Takasago International Corporation, Sensient Technologies Corporation, Mane, Senomyx Inc., Innova and DuPont Nutrition & Health, A & Z Food Additives Co. Ltd., Kerry Group and Symrise.
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