Cut flowers are flower buds that have been cut from the plant. Cut flowers have application in office decoration, home decoration, and event decoration such as wedding.. Cut flower packaging guarantees fresh quality of flowers with longer vase life. Modified atmosphere packaging technology is used to conserve spikes of flowers and increase its shelf life. In modified atmosphere packaging, gas mixture of oxygen, carbon dioxide, and nitrogen is used in appropriate proportion. The most common cut flower packaging formats are sleeves, boxes & cartons, wrapping sheets, bags, and metal stand. Cut flower packaging protect flowers from damage and maintains the color & fragrance.
Market Dynamics
Growth of cut flower market is driven by increasing sales through online platforms and increasing shelf life of cut flowers by modified atmospheric packaging. For instance, as per the World Bank data, in 2015, 42.96% of the global population had access to internet, which increased to 48.57% by 2017. Moreover, increasing number of online brands such as ProFlowers, Teleflora, Euroflorists, UrbanStems, and other similar online flower vendors that offer products are expected to drive growth of the cut flower packaging market over the forecast period.
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Furthermore, increasing demand for cut flower during festive season and wedding events are factors driving the market growth of cut flower packaging over the forecast period. For instance, according to the Eurostat, in 2014, the import of cut flowers and cut foliage by EU was US$ 1388 thousands, which increased to US$ 1468 thousands in 2016.
Key Market Players
Major players in operating in the global cut flower market include Smurfit Kappa Group, DS Smith plc, A-ROO Company LLC, Flamingo Holland Inc, Uflex Ltd., Atlas Packaging Ltd., Ernest Packaging Solutions, Inc, Flopak, Inc., Koen Pack USA, Inc, and Sirane Limited
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