As we look ahead to 2015, there’s a very important factor that we need to be sure of; cost is the main motivator and driving factor of customer retention. Here are a number of key points to consider when looking ahead to the challenges of selling online in 2015
Improved returns policies
After cost, the most crucial consideration building client retention, both on and off-line, is having a returns policy which is transparent and convenient for the buyer. A simple returns policy that’s simple for any consumer to navigate though is particularly important, especially with more costly acquisitions. One that reassures customers that, if they have a change of mind concerning their purchase, they can effortlessly send it back without great loss.
In 2015, it seems likely that we shall see an increase in the usage of solutions like Collect + and Doddle. These provide stores and clients alike with an innovative and secure method to deal with returns.
Death of the high-street in 2015?
It’s often said that the trend of new e-commerce apps and business could spell the end of the high-street, but this isn’t supported by fact. In fact, the Office for National Statistics states that currently online sales take into account just 12 per cent of the retail product sales marketplace.
It appears that the current growth of brand-new technologies, eg mobile payment services and iBeacons, go with traditional shopping making it a swifter and complimentary experience, less expensive plus more convenient than its on line counterpart.
This really is not saying the high-street is safe. Around 1 / 2 of buyers acknowledge to ‘show rooming’ (experiencing an item in store, but utilising a mobile to compare rates and buy on line). Stores are looking at ways to address this, which include adopting one universal price strategy across all platforms. Yaap is a Spanish App that helps smaller stores, independents and pop-ups attract clients despite their more modest online profile. These types of businesses can also can utilise micro-location technology, for example the beacon tools from PayPal and Apple to assist them to be competitive on line.
The ‘Airbnb Effect’
Brand new, customer-focused electronic and cellular platforms are gradually replacing the traditional models. Forward thinking businesses are now providing new and more user friendly services, leading to customers migrating to them in droves, as seen with Airbnb revolutionising the way the hotel industry operates.
Airbnb cleverly placed it self as a conduit between the online and offline worlds, developing a straightforward, user-friendly system with useful and tech-savvy solutions and applications. Customers want efficiency and intuitive functionality, those maxims should be applied to e-commerce.
Smarter reactive marketing and advertising
Targeting efforts according to people’ interests, demographic group and even time preferences is a crucial marketing strategy and marketers will continue to press boundaries so that they can more accurately identify the elements that work and therefore offer more appropriate ads and customised discounts. Tech can certainly make this feasible in many ways, improving loyalty for most savvy of retailers.
In 2015, I expect more businesses than ever use AdWords to focus on on line shoppers whom leave before or during check-out, the goal: re-engaging and completing the sale. Specially consideration will be given by progressive organisations to discovering precisely when and where the optimal time and location of personalised ads for optimum chance of success.
As an example, customers will check out blog sites and review internet sites such TrustPilot after looking for offers on a voucher web site, or watching an item on line. This is the perfect location to offer them a deal for that particular item. I Anticipate retailers to determine individual habits, and potential pre-purchase spots, and gain a clearer understanding of their clients.
Content is King
It has been for a long time now but be prepared to see internet sites re-evaluate how they present their content in the approaching year. 2015 is about playing the long online game with content. The comprehension of language by Google and other search engine platforms has broadened so that they can now recognise linguistic subtleties that will have previously not been recognised. Meaning that it’ll be much more difficult to rank in search engines for particular phrases or keywords so online businesses will have to spend more on pay-per-click campaigns. Paid search will continue to be more competitive and perhaps unsustainable.
The traditional, keyword-laden ‘About Us’ pages we’re regularly witnessing on websites will quickly evolve, or disappear completely. Alternatively we will see an increased use of language for people instead of search engines, making use of content that’s informative, unique, innovative and appropriate. I predict a wave of top-tens articles, alternate use articles and everyday life shortcuts. These types of articles offer real worth to customers frequently linking with other solutions outside the sites very own services and products.
Social media marketing should be expected to play an expanding part in repositioning and circulating content to offer brand publicity and Search Engine Optimization backlinks. To accommodate these structural changes, it is likely that we might find a lot more connected marketing, take SEM for example, social, content creation groups will all working collectively rather than the rather fragmented way which is currently the norm. 2015 will also be the year that older more traditional brands eventually realise social media marketing isn’t a fad that is destined to shortly die out. Instead, intelligently operated social networking promotions will successfully engage the correct audience at an affordable cost.
Search engine optimisation in Buckinghamshire & Oxfordshire. Free SEO consultation and assessment. We can help with your search ranking, call us 0845 467 9980.
digital marketing Buckinghamshire
digital marketing Oxfordshire
search engine optimisation Buckinghamshire
search engine optimisation Oxfordshire
social media management buckinghamshire
social media management oxfordshire

207 Regent Street, 3rd floor, London, W1B 3HH
Phone: 0845 467 9980
Fax: 0845 727 4230
Website: http://www.nude-webdesign.com
Email: [email protected]