I have been in the design industry for over 15 years, and I have done so many different things from full time, contract, freelance jobs and volunteer work.
My first job out of college, I went into the apparel industry where I designed graphics for t shirts and created line sheets. After that, I worked at an ad agency where I worked on both digital and print marketing assets. I have worked at a tech company where I worked on UI designs for apps, and at my last job, I was an Art Director, directing digital product designs. These full time jobs were comfortable and came with steady income. As long as I did my job, I had money coming in every 2 weeks and there were no need for hustling for my next gig.
Freelancing on the other hand is less “secure” and you might not get paid next month if you don’t have anything lined up. It’s a little scary at first, but just like any other full time jobs, you have to start at the bottom with no credibility, but just efforts on getting gigs to build your portfolio.
Looking at my design portfolio, I have to say that all the work that I can say that I am proud of, came from freelancing. Freelancing allows me to be more creative with less boundaries of your boss’s preferences and communication barriers between you and clients. Full time jobs can get stale and repetitive, but freelancing allow designers to be free and gives us more stimulation to be more experimental and innovative.
I am happy to be back to Freelancing, and hopefully I will be able to build some connections on outsource.com.
ONLINE MARKETING
Online marketing is a set of tools and methodologies used for promoting products and services through the internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.
Online marketing can deliver benefits such as:
• Growth in potential
• Reduced expenses
• Elegant communications
• Better control
• Improved customer service
• Competitive advantage
E-marketing is also known as internet marketing, web marketing, digital marketing and search engine marketing.
The different types of internet marketing strategies
• 1: Search Engine Optimization (SEO)
• 2: Search Engine Marketing (SEM)
• 3: Pay Per Click or Pay Per Call (ppc)
• 4: Content Marketing.
• 5: Social media marketing.
• 6: Email marketing.
• 7: Influencer marketing.
• 8: Affiliate Marketing.
Online marketing is growing in popularity – and importance. As we explored in our book, online marketing for professional service. changes in the demographics of the professional services marketplace are leading to the adoption of new strategies for building reputations, networking, and generating leads.
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