Wolloomooloo, Australia 19 March 2014 : outdoor advertising functions as indoor media tools and does the same jobs and serves the same purposes as done by traditional media but only in different platforms and in different scale. It broadcasts, but in a broad manner. It advertises as well as other tools, but reaches a larger space and it delivers messages in a stronger voice. Sometimes it replaces conventional media, but most of the time compliments it. It has the potential to serve socially and commercially. You can utilize its tools and mediums for reaching out to a larger section at a lesser cost.

Conventional media work through radio, television, website and print media. outdoor media australia has its tools like walls of buildings and public and private transport vehicles. Trains and trams, kiosks and huts, billboards and hoardings serve as tools for outdoor media. Messages are delivered in broad outlines and always omnipresent wherever you go and whenever you look out. These messages and impressions keep company of the receivers as long as they remain outdoors and away from conventional media. In this way they compliment indoor media and further what they begin. The subtlety, the nuances and the delicacy in dealing with the psychology of a human being may not be there in outdoor media, but the service they render is not to be ignored.

Messages regarding social awareness or social evils or impending events are better delivered through Outdoor Media. People spent the best part of their days and nights outdoors, travelling, strolling, gossiping and merrymaking. Messages delivered indoors, remain mostly unheard and unseen by that section of society who matter most. People who earn can only spend more, If you have to earn you have to be outdoors. If commercial advertisements have to be targeted, it should be targeted towards people with consuming power. Billboards deliver the merchandise messages effectively to men and women when they travel and relax a bit from work and are in a position to receive something. Busy and exhausted people are not expected to keep staring at television screens to be informed about a revolutionary product like a panacea,

Industries as well as Government agencies may effectively utilize the potential of outdoor media billboard advertising to reach out to the people at large with their products and messages respectively. Broad information delivered broadly and on large billboards tends to occupy memory for a longer time. This Outdoor Media helps to create brands for commercial houses and lasting consciousness for messages from the Government or social organizations.

As time goes by we see new to newer instruments are aiding outdoor media. Wraps on bus windows, glow signs inside bus stations, illuminated dynamic characters are always visible in sports fields where people spend hours and days. These mediums leave a lasting impression on the public mind as it is renewed day after day and refreshed all the time. Thus, these media complement other media, which can work on more detailed and finer forms on the public mind.

If you want successful advertisement for your product and create a permanent brand for your merchandise, exploit the immense potential of outdoor media.

The Outdoor Media Association represents most of Australia's traditional and digital outdoor media display companies and production facilities. Click here to contact the Outdoor Media Association, or follow on: facebook