Developing a global marketplace is a great achievement in itself. As we head towards offshores, we have realized that there is only one thing that stops us from becoming great- we ourselves. Our passion for steering the domestic organic industry has given us confidence to venture into the global scheme of things in the $1 trillion (USD) organic industry. The global demand is consistently increasing at a steady pace and this gives the overall industry desired confidence to stay in the game. Our development of unique business models has led us to develop unique business propositions for our Indian brands to reach out to the global organic consumers. Yes, Organic Shop has now ventured into the global market with our website extending to global.organicshop.in. We are currently successfully delivering to 200 countries with our global website and our renowned trusted brand associations are quite awestruck by our efforts to chase the moon.
An incredible journey, a passionate team and a driven ambition is the recipe to Organic Shop’s success and this glory has been achieved to delight the global consumers with authentic, original organic products that are truly Make in India.
What we are doing now is creating opportunities for the Indian organic players in the global market, thereby striving to create income for Indian ventures.
Economies of Scale
We are trying to take the organic industry to the next level and this could only be possible through enabling economies of scale for our organic players. The only reason why organics are still a bit on the higher price side in India is because the demand for organics has not reached the equilibrium and hence, the organic players are producing/selling organics below their production capacity. Therefore, till the time we do not expand the demand for organics, the overall supply will not be able to reach the desired cost. Once we take these organic players to the global demand, and thereby expand their product’s demand from consumers, we will be able to bridge the gap between demand and supply and thereby strive to achieve the equilibrium in the market. This is simple economics.
On a much broader level, we are bringing joy to the small organic players and for the global consumers; we are bringing authentic organic supply at affordable prices (as per the global price index) for the consumers. Hence, this is a win-win situation for both the consumers as well as the supply side.
Brands as frontrunners
Our brands are our trusted partners. Over years, we have developed fruitful professional relationship with our brand partners and have proved to be a successful business platform for them. The development of some brands in the industry from manufacturing to now packaging and retailing reflects the confidence that brands have now gained on the organic consumers in India. The demand on the other side, is no longer erratic and uncertain. There are organic shoppers from across the country who are regular consumers and do not compromise on their organic favorites. The brands in India have witnessed a steady growth over the past five years especially for organic food and cosmetics. While this has given the desired initial kick to these brands, now is the ideal time to further expand their reach to the global consumers. Putting brands on the front row, we are trying to bring India to limelight on the global map of organic suppliers. Till date, India is considered a strong contended for bulk organics. While this remains a USP, there has to be identity to brands who are selling authentic organic products to the consumers. Hence, it is important to build a platform that not only promotes them on the global stage, but also, generated revenue to encourage sale and prove as a viable business option.
We have seen a lot of excitement from organic brands on this idea when we first shared the concept. And from thereon, we have come a long way in building our strong pipeline of offerings on our global website which is meant for consumers sitting across different countries.
While this is just the beginning, I believe that there are many such avenues yet to be explored by ecommerce players as well as brands in India.
Price winners
I am confident that the Indian brands will surely win the price competition on the global stage of organic products. While there is currency depreciation, there is an also expensive raw material, manufacturing process and labor abroad which gives Indian organic players a big edge from their global counterparts. And with all the required certifications, there is no question on authenticity. Infact, there are certain products like organic essential oils and organic spices that are preferred by the global consumer if it has a ‘Make In India’ tag. While there is a lot of organic products that already go out as export from India in bulk, now is the time to cut the supply chain short and directly reach out to the consumers at the global level for brands. This is how organic brands, big and small, will create their identity at the global stage.
Going Forward
Organic Shop is determined to achieve greater heights for the better future of the organic industry and hence, we are driven to leave no stone unturned to make this initiative a huge success. We are aggressively promoting our global website to the global audience and hence, there is already eye balls turning our way. This has given us encouragement to believe that we are moving in the right direction. It is only yet to see how we bring in our legacy of ‘India’s biggest marketplace for organics’ comes alive for the global organic stage as well. Like I said in the beginning of my article, there is only one person who can stop us from becoming great- we ourselves.
Our Website: http://global.organicshop.in
Manuj Terapanthi
Foudner & CEO
Organic Shop