Whether you are a one product specialty site or a giant superstore easy to navigate detailed and informative pages are a must. It is important that all of the product details, photos and options are easy to find and read. Apart from excellent website design Auckland, a standout add-to-cart link and shopping cart icons for checkout will also help to ensure your customers complete their purchase on your site.

Many consumers have spent time on a website filling their carts but never finalize the purchase. Often during the checkout process, new fees will appear that were not clearly shown on the home page or product detail page and what seemed like a great deal is now gone. Surprise costs for shipping, handling, taxes, and such can lose you a sale. Most people expect to pay these items, and will gladly do so when it is stated up front.

4. Ensure customer safety and security

The Online climate today is riddled with security breaches and hacks and consumers are Leery to do business on a site that they do not trust. Creating a secure checkout system show your customer you care about safeguarding their information, if a problem ever occurred on your site, it will be hard to convince users to come back to you.

5. Simplify the final checkout step

An overly complicated or distracting page can deter and confuse consumers. Make sure to keep the checkout page simply by removing other website links, such as ads or too many graphics. Aim to keep the customer engaged on completing the transaction and not wandering off to another area or site. This is the last chance in many cases to close the sale.