Less than five percent of shoppers on Amazon take time to leave feedback. In an eCommerce world largely focused on price, a quality seller reputation offers an opportunity to differentiate. However, with so few customers willing to post a review, sellers get trapped into the never-ending price race and experience dwindling profit margins. Therefore, to maximize profitability, it’s crucial to focus on improving the Amazon Feedback rating. It will assist in gaining brand visibility and expedite sales for overall business growth. In this article, we have enlisted six powerful tips to assist you in managing reputation on Amazon marketing services through customer ratings to increase sales and gain profits. Also Read: Amazon Marketing Services: Ad Campaign Tips for SMBs
Learn and Follow Amazon’s Feedback Guidelines
Amazon, being a customer-centric platform, offers very detailed guidelines regarding how third-party sellers should conduct business, and reputation management is no exception. Amazon has an exhaustive list of prohibited merchant activities, however, asking for customer reviews is not only allowed but also encouraged. Although, paying money or offering incentives for either providing or removing feedback is forbidden. Prospective customers often go through user ratings before buying from a certain seller. Maintaining a high customer rating is considered an important factor to gain success in the Amazon marketplace. Therefore, sellers have an open invitation to proactively ask for feedback, as long as they play by the book. Also Read: Amazon Marketing Cloud: What is it and what all it offers
Develop a Reputation Management Plan
After going through Amazon’s guidelines, prepare a game plan to control and manage reputation, and stick to it. There are multiple e-commerce business obligations to meet and fulfill- sourcing, inventory management, accounting, and much more. Feedback management can easily become a low priority task and slip to the bottom of the to-do list. To avoid this, create a recurring calendar reminder and commit to it. Twice a week is sufficient in the beginning, when prompted, invest more time and resources in the process. However, don’t get frustrated by the initial low response rate and keep pushing through. Develop and test multiple email formats and languages before sending them to request feedback from customers. Even a subtle change in the email language can skyrocket the conversion rates. Create action-focused mail without sounding too aggressive.
Requesting feedback on Amazon is a relatively straightforward process. Just log into Amazon Seller Central, click Manage Orders and edit the date range as required. Select the order to initiate the Contact Buyer process. The platform offers a dropdown menu for the email’s subject line, select the Feedback Request option from there. The next and most important step in the process is crafting an enticing message. It is advisable to keep the message brief and primarily focused on customer satisfaction. Also, Amazon’s Feedback Manager permits providing customers with explicit instructions for leaving feedback.
Manage Negative feedback
Dissatisfied customers with negative sales experience are most motivated to leave feedback. Although Amazon offers a list of situations to avoid, such incidences are still bound to happen occasionally. Even single negative feedback, if left unchecked, can ruin all the branding efforts. Therefore, reputation management is crucial for building and maintaining a strong brand image. Amazon has a process in place for assisting its merchants to resolve negative feedback. For instance, the platform removes reviews containing profanity or obscene words. Also, if the customer accidentally leaves a product review instead of reviewing the seller as intended, Amazon deletes it. There are certain situations that fall outside Amazon’s control for automatic feedback removal. For instance, accidentally shipping the wrong item to the shopper might push them to post scathing feedback. However, the platform enables contacting the buyer to work out the issue. After solving the problem, request the customer to remove negative feedback. Amazon marketing service offers its customers sixty days to delete feedback, therefore it’s best to be proactive.
Seek Product Reviews from Shoppers
Prospective customers read product reviews to judge merchandise and seller authenticity before making a purchase on Amazon. Also, the platform considers consumer ratings while ranking an item for organic search results. Therefore, it is important to request product feedback from customers.
With the increase in sales volume, it is easy to get overwhelmed by the amount of time required to request feedback and reviews from customers. To alleviate this burden, hire a professional digital marketing agency. It will facilitate the evaluation process and follow up on negative reviews and recommend the best possible ways to gain positive feedback and also do all the heavy lifting.
Successful Amazon sellers understand the importance of a stellar reputation. Potential customers and the platform use this information to compare merchants with their competitors before making the final decision. Therefore, it’s important to take control of the feedback score and strive for success. If you’re actively looking to boost reputation on Amazon, Contact us here. At oodles marketing, our Amazon marketing service experts take care of all the feedback requirements and processes, leaving you free to focus on other important business functions. Our content experts craft consistent and professional-looking messages that convert neutral reviews into positive ones to provide your digital reputation the much-needed boost. Also Read: Amazon Marketing Services: Run Google Ads to Maximize Your Sales