Carrollton, Texas, Nov 14, 2021– Ten ‘big’ banks own 77% of all assets in the US. The remaining 23% of institutions are in a constant economic tussle with the big guys to keep funds accessible to local communities and families. Optimizing the use of Information Technology is the only way for credit unions to overcome this struggle.

On The Mark Strategies specializes in marketing protocols and methods that use big data to optimize the reach and response to credit union marketing strategies. The use of information technology is imperative to developing a precise, effective and meaningful marketing strategy. Customers and clients alike want to know their financial institution values them as an integral part of the community. On The Mark Strategies enables unions to understand the community they serve and target marketing accordingly.

On The Mark Strategies takes a holistic approach to every case, taking the time to hear and respond to the questions, comments, and concerns of customers, union members, and clients, as well as the employees of each credit union or bank, serviced. The heart of every financial institution lies in the heart of its members. Being informed of the cultural climate of those serviced by a credit union enables On The Mark Strategies to take engagement to the next level.

There is never a dull day at On The Mark Strategies, fun, and energy are the core of the team. Market Strategy planning sessions offer high-energy roundtables where every pathway to success is discussed. No stone is left unturned. Areas of underperformance and other such ‘elephants in the room’ are never avoided but always brought into the light so they can be remedied. Life consists of highs and lows. Everyone loves the high, but no one favors the lows, On The Mark Strategies enables institutions to understand the reason for dips in performance and overcome them based on data.

On The Mark Strategies is available today to strategize with credit institutions locally in Texas, or digitally across the Globe. Schedule a strategic planning consultation at MarkArnold.com or call at 214-538-4147.

About On The Mark Strategies

On The Mark Strategies is a team of trailblazers guiding financial institutions in the areas of speaking, branding, strategic planning and marketing services. Technically, they are a consulting firm, but their clients prefer to think of them as trail guides. Their experience as former credit union employees, combined with the customized programs they create in-house, enable them to lead financial institutions through the great unknown. On The Mark Strategies stands ready to guide financial institutions looking to chart a new course or navigating their current path.

Visit: https://www.markarnold.com/contact/