This online training in digital marketing includes PDF notes which is given step by step notes & theory concept .

for sample see syllabus of Google Ads ppc online training.

PPC Training Introduction:-

Ø What is Pay per Click Marketing (PPC)

Ø Why we need PPC

Ø Importance & Benefits of PPC

How to do Keyword Research for PPC:-

Ø What is Keyword Research?

Ø Difference between SEO & PPC keywords.

Ø Research PPC Keywords.

Ø Importance of target keywords.

Ø Select Targeted/related Keywords.

Ø Analyze Competitors keywords.

Ø Find Keywords popularity & Search Volume.

Ø Categorize Keywords in Ad groups.

How to set up PPC Campaign:-

Ø Set-up PPC Campaign

Ø Google Adword Account Structure

Ø PPC campaign Navigation

Ø What is “Click-through-Rates” (CTRs) Ø

What is Impression?

Ø What is Conversion?

Ø What is “Cost/Conversion”?

Ø How to increase CTR & Conversion

Ø What is Tracking Code?

Ø Quality Score.

Ø Landing page Exp.

How to Create Ads for PPC Campaigns:-

Ø Create Effective Ads Ad groups

Ø Ad Headline

Ø Ad Description.

How important is Landing Page for PPC:-

Ø What is Landing Page?

Ø Ads versus Landing Page

Ø Important of Landing Page

Ø Optimize your landing pages



PPC reporting structure:-

Ø Campaign Performance Reports

Ø Keywords Performance Reports

Ø Ad group Performance Reports

Ø Ads Performance Reports