According to our new research study on “Feminine Hygiene Products Market Forecast to 2027 – Global Analysis – by Product, Distribution Channel, and Geography,” the global feminine hygiene products market size is estimated to reach US$ 36,371.54 million by 2027 from US$ 21,088.56 million in 2018; it is estimated to grow at a CAGR of 6.3% during 2019–2027.
The report highlights trends prevailing in the market and factors driving its growth. The pricing affordability among consumers coupled with supportive government initiatives is expected to drive the global feminine hygiene products market. However, the lack of awareness in rural economies regarding menstrual products hinders the global market.
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Feminine hygiene products refer to the goods/item used by women during their menstrual cycle. These products includetampons, sanitary pads, menstrual cups, and sea sponges designed to manage the symptoms of a woman's menstrual cycle. Pads, followed closely by tampons, are the most frequently chosen menstrual product for maintaining hygiene. Pads and tampons are made with a combination of absorbent fibers, both natural and synthetic,including cotton and rayon. Pads are adhesive and rest on the inside of an underwear to absorb the flow.
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Market Insights
Availability of Feminine Hygiene Products at Affordable Prices
Feminine hygiene products such as sanitary napkins, menstrual cups, and tampons are the necessities of a girl or woman of menstruating age. These products help females in the proper management of periods, thereby helping them avoid contracting infections caused due to improper practices during periods. The prices of sanitary products are significantly high in a few countries, which led to its limited sales. For example, a survey of almost 200 poor women living in the St. Louis area revealed that nearly two out of three could not afford feminine hygiene products at least once in 2018. The unaffordability of these primary feminine hygiene products has led to an alarming concern regarding excluding taxes on these products. Various countries now offer tax-free female hygiene products, through which a more extensive customer base can purchase, hence leading to significant growth of the market. For example, in November 2018, Nevada, US, freed its customers from 6.85% sales taxes on menstrual products, such as sanitary napkins and tampons. This move led to a significant rise in the sales of these products as it has become much more affordable to a broader base of customers. Similarly, Malaysia, in August 2018, lifted the 6% taxes applied on menstrual hygiene products such as tampons, sanitary pads, and panty liners. In recent years, various government organizations are offering free accessible period products that can help people who menstruate save upwards of US$5,000 in their lifetimes. This not only reduces stress on women's shelter but also reduces the waste generated per year.
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Feminine Hygiene Products Market: Competitive Landscape and Key Developments
The feminine hygiene products market share is anticipated to flourish with the development of new innovative products by market players. Procter & Gamble; Kimberly-Clark Corporation; Johnson & Johnson Services, Inc.; Edgewell Personal Care; Bodywise (UK) Limited; Unicharm Corporation; Lil-Lets UK Limited; Ontex; Kao Corporation and Essity Aktiebolag (publ); NatraCare; Sustainable Health Enterprises (SHE); Kindara; Lunette; and AFRIpads are among the leading companies in the global feminine hygiene products market.