Omar Todd has always been interested in following the latest technological innovations, which is one of the many reasons why he latched onto social media in 2006, when the concept was still in its formative years. He has worked as a consultant in the field ever since, developing a reputation for quality work that has led to many individuals and organizations trusting him with enhancing their brands using a variety of platforms. In particular, his work with Sea Shepherd Global has resulted in the non-profit gaining millions of followers during a short period of time, in addition to gaining Todd personal recognition in the form of a number of nominations for important social media industry awards.

His reputation has been built on his determination to offer a quality service to every client that he works with. Key to this is developing a strong understanding of the goals of the client and, as importantly, the markets that they aim to appeal to. Social media revolves around successful interactions with other people, so by understanding the message that the organization aims to put across Omar Todd can tailor his strategies to best reflect their aims and appeal to their audiences.

He also recognizes the importance of humanizing the individual or organization that he works with, which is vital given that social media offers followers the most direct opportunity to interact with whoever they are following. By making use of humor, where appropriate, and building relationships with the people his clients interact with, Todd has been able to highlight multiple facets of companies that may otherwise have gone unnoticed without his help.

He also recognizes the importance of maintaining a consistently high level of quality in everything that he does, which is crucial when building a reputation online. Many of the social media accounts that he manages or has consulted for have increased their outputs and now offer a consistent flow of interesting and enlightening information to their followers, which prompts them to keep engaging and sharing the content amongst others.

Omar Todd constantly strives to improve his professional knowledge in the field of social media and welcomes any new challenges that his clients present him with.

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