Johns Hopkins Bloomberg School of Public Health Via CAMY (Center of Alcohol and Youth) said that: The Aggressive online alcohol advertising is reaching out the underage kids. It is available for underage teenagers and minors to purchase alcohol online from different websites easily.

The Process of Age Verification in many of these websites are seems to be ineffective.

In a study conducted by Williams and Ribisl from CAMY reported that underage alcohol transactions were taken place at the rate of 45 successful transactions per each 100 attempts. Considering the number of the online alcohol outlets and vendors this ratio: 45/100, is extremely high.

The mass Alcohol advertisement online seems not to be able to take any productive measures to prevent their ads from reaching out and being appealing to underage kids. As for some of the major Alcohol brands’ facebook pages which has 6.7 million fans that many of them were underage.

The last 14 case studies projected that the advertisement effected the younger generation who never had alcohol to start drink or If they already drinking to drink more.

"The bottom line is that alcohol regulation and enforcement are simply not keeping up with new technologies," -said David Jernigan, PhD, director of CAMY and author of the commentary. "Tighter controls on content and better technology to limit underage access are needed to reduce alcohol use among young people."

Every Year around 4,700 young people die at the age of 21 or under as a consequence of direct alcohol involvement.

With this new phenomenon, people must pay more attention to the new age technologies which may be taken advantage of by alcohol websites and minors, either of which, may contribute to the increase of the death toll mentioned above.