Writing for the digital audience calls for marketing tactics different from books in print. As the books and readers go digital, so do their needs. Hence, promotional strategies should evolve to meet the changing needs and demographics. Readers are now found on sites like Medialaze that offer them unlimited access to eBooks, audiobooks, music, and much more. Authors need to focus their marketing efforts in capturing this wide online audience.

While eBook authors have many social media tools, not all of them are wired for selling or may produce effective results. Sometimes, authors operate not based on the predictive value of the marketing tool, rather out of their mindsets.

Given below are the three mindsets that are bound to produce less than effective results for eBooks.

Blindly following what works for another author

Many authors mistakenly tend to think that if the majority of the authors are using a particular strategy, it must work for them too. However, that may or may not be the case. What works for an author is dependent on a combination of factors. Hence, if a particular social media tool works for certain authors, it does not necessarily have to bear the same fruit for every author.

Trying to be everywhere

Given that there are more than one social marketing tool, it is easy to think that establishing a presence on every one of them will maximize exposure and sales. Many authors fear that not being on all of the social media channels means they are losing out on an opportunity to target a particular market segment. They fear they will lose out on sales opportunities if they are not everywhere socially.

Ignoring social presence completely

This is another extreme on the social scale that tends not to work in favor of the author. In an age where social media is everything, and a vast majority of the readers across the board are on there, not establishing a proper social presence will cost the author. Moreover, for eBook authors, it is even more essential to tap into the social media phenomenon, as they are marketing to the digital readers.

Many authors think that if they just write a good book they can automatically attract more readers. But, unless readers are made aware that an amazing book exists, there will be hardly any takers for it. And, with the wide, global reach of the online marketing tools, it is essential that authors understand which channel works best for them, and invest wisely in their promotion strategies.

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