Baby food is either a total or partial alternate for breast milk for infants or babies under the age of two years. It is a soft food, which can be simply consumed by infants and babies. They are particularly designed by the producers to come across the nutritional necessities of the baby.

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Baby food market observes a drift enhancing market growth with the increase in online purchases of baby foods. Customers today select the suitability of online shopping, due to their progressively busy lifestyles, and this is likely to spread to the baby foods market. Improved Internet penetration, entrance of smartphones, and simplified e-banking schemes will lead to more buying through the online channel. Growing population base, increasing disposable income level of individual and increasing development, are some of the key reasons, which are predicted to be driving the baby food market in all across the globe. Concerns about safety of food is acting as a major restraint for the growth of baby food market.

Global market for Baby Food is segmented by health benefits into Immune system, Brain and Eye development, Muscular growth, Bones and Teeth development, Blood Enhancement, Nervous System, Vascular System and Body Energy. Based on ingredients the market is divided among Cereals, Milk Products, Fruits, Vegetables and Meat Products. Further, cereals segment is sub divided into Oatmeal, Rice, Barley and Mixed. Milk Products segment is bifurcated into Animal Milk and Yogurt. Milk Products segment developed as the largest provider to the baby food market in terms of revenue, primarily driven by the rising awareness towards baby nutrition and a reduction in breast feeding among the working women population.

Geographically the market is segmented into North America, Europe, Asia-Pacific, Latin America and Middle-East and Africa. Major global share has been detained by North America followed by Europe. Asia Pacific is projected to be highest impending market due to expansion. In Europe, Germany has been the biggest producer while in Asia-Pacific, China has been the leading consumer.

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New food technological advancement has been enabling market players to propose good quality products with nutritional benefits. Nestle SA has been dominating the baby food market. Danone, H.J. Heinz, Bristol-Myers Squibb, Abbott Nutrition, Plasmon, Baby Organix, Beech Nut, Fasska, SMA Nutrition, Stonyfield Farm, Babynat and Hero are some other key market players in baby food market

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