What defines an off brand product? An off brand product is a generic product that may be similar to a branded product in substance and functionality, but lacks the marketing and branding. It is known as a private label product in many contexts, such as when a grocery store has its own product line. It is also described as an unknown or less familiar version of a product. It is typically associated with a lower price.
A logo indicates to consumers a certain level of quality and performance. This gives consumers confidence when purchasing a product. This played a significant importance historically. But in the current era it does not make sense to pay extra for a company’s commercials, newspaper ads, and fancy logos that have been extensively reviewed by focus groups and PR firms.
Saving money is about good habits. Small, simple, and repeatable habits. One route to getting ahead financially is to save money on the little purchases in life that are made every week. Once an off brand product has been proven and integrated into one’s shopping routine, it brings easy and instinctive savings every day moving forward. This boring but impactful notion is what lead to the creation off the Off Brand Guy.