10th July 2021

Mukherjee Nagar, Delhi: the Obiyan Infotech has introduced digital marketing services for politicians to popularize their campaigns. Inspired by the political scene in the US in 2007 during Obama's election, the professionals of Obiyan Infotech have decided to include digital marketing in India as one of the success mantras for election. Just like in the 2014 US election, we have taken up the political platform. Further, in 2014, BJP was the first party to use social media in their political campaigning, resulting in their victory. A similar trend was used in the 2019 election in India. Gradually, all political parties in India began using social media to generate more popularity and votes from their digital political campaign.

Political digital marketing at Obiyan Infotech

Besides providing digital marketing packages for small businesses, the professionals of Obiyan Infotech have focused on digital political marketing. With the rise in computational politics, we have used data-driven digital marketing techniques to employ better political digital marketing campaigns. For better results in the elections, our political digital marketing helps in the following ways:

a. Micro-targeting

Using digital marketing campaigns, politicians can target their prospective audience and reach out to every facet of their potential voters. Parties can use multiple social media platforms to post relevant messages and make important political announcements. This helps the candidates of the party to get involved with the group and create a brand of their own. In addition, promoting with the same post repeatedly can give your party a good slogan.

b. SEO in political campaigns

For any digital marketing campaign, SEO stands as the crux of it. In the search engines, you can launch your policies, agendas, and other essentialparty messages. Using a digital marketing strategy is to appear at the top of the search engine results. For this, users search a specific keyword that is related to your domain. Once your audience targets the right keyword, you can communicate with your potential target market.

c. Communication with the youth

Since the youth is the most volatile section of the world's population, it is essential to instigate these active youths. It has been found that youth remain the most active and present the strongest opinions on social media. Through digital political campaigns, the political parties can directly interact with the youth and instill political agendas. Once the youth associates with any political campaigns, they will promote and share them with others.

d. Authenticity

Keeping the current scenario of yellow journalism and fake news in mind, it is better to post authentic information on the social media handles of parties. Using a well-designed website and a verified Facebook, Twitter, and Instagram page to promote their political agendas is sure to gain more popularity and make people aware of your party.

e. Polls

One of the most exciting features of using social media is 'polls.' With this feature, account holders can conduct polls on different relevant topics. In these polls, nothing can be manipulated. Instead, the results are unbiased. This way, political parties will be able to understand the flaws in their policies.

f. Digital ads

Another budget-friendly mode of advertisement is the digital ads that can attract the target audience by the political parties. Through these ads, parties can expand their reach to the desired audience that they want to appeal to.
Types of digital marketing services by Obiyan Infotech
To help the politicians gain the required number of votes and popularize their political agendas, the professionals of Obiyan Infotech carry out three types of digital marketing processes – shared, delicate, and customized. Facebook authorizes Obiyan Infotech to run and promote political campaigns and similar advertisements among a handful of digital marketers. The digital marketers of Obiyan Infotech provide digital marketing services for politicians, political parties, and individual candidates who are aspiring to be politicians.
We provide social media political campaign strategy, launching your website and campaigning with slogans and logos. At Obiyan Infotech, we use digital data and other accessible tools to customize the messages that suit the targeted audience's needs to create a more voter base. Besides, we also optimize the resources to make your ads get the optimum responses.

About Obiyan Infotech

Obiyan Infotech is one of the leading digital marketing service providers in Delhi, catering to the business needs of the people for more than a decade. The experienced and skilled team of Obiyan Infotech consists of programmers, developers, content writers, and web designers capable of handling every kind of business. We take care of the businesses of the customers by implying the latest technology.

Contact

Address: 2nd floor, Chandra House, A1, opposite ICICI Bank. Mukherjee Nagar, New Delhi – 110009
Phone: +91 7044444433/ +91 9999111129
Email: [email protected]