Nutrix International has announced the launch of its new private label pet water additive range, designed to support health-conscious pet care brands looking to offer convenient, effective hydration solutions for dogs and cats. The new product line allows companies to add ready-to-market formulations to their product offering, reflecting growing consumer demand for wellness-focused pet supplements that are easy to use.

As more pet owners look for proactive ways to support their animals’ wellbeing, water additives have emerged as a popular category in the pet care space. These liquid supplements are simply added to a pet’s drinking water and offer a range of benefits, from dental support and fresh breath to digestion, immunity, and calming effects. Nutrix International’s new range has been developed to meet these growing needs with clean, functional formulations.

The launch is part of Nutrix International’s continued commitment to innovation in both human and animal wellness. With years of experience in private label manufacturing and contract production, the company is well-positioned to help pet care brands scale quickly with high-quality products that reflect modern consumer values, including ingredient transparency, ease of use, and effectiveness.

Each formulation in the new pet water additive range has been developed by Nutrix International’s in-house product development team, with careful attention to taste, safety, and performance. Using natural flavours such as chicken or beef, the additives are designed to be palatable for pets while maintaining clarity and stability in water. The result is a line of products that animals will willingly consume and owners can trust.

Nutrix International’s new line covers multiple popular functions, including oral health, joint mobility, skin and coat care, and stress reduction. These targeted formulations allow brands to offer comprehensive wellness support across their pet supplement ranges without the need for tablets, powders, or chews, which some pets find difficult to tolerate.

A spokesperson from Nutrix International commented: “We’re seeing increasing interest from pet brands that want innovative, easy-to-administer solutions that meet the same standards we expect in human wellness products. Our new pet water additive range brings together science, safety, and convenience—all in a format that’s simple for both pets and their owners.”

The private label range can be customised to suit individual brand needs, including labelling, flavour adjustments, packaging design, and marketing support. Nutrix International provides flexible manufacturing volumes, allowing both emerging and established pet care companies to enter or expand within this growing category.

Nutrix International, based in the United States, has become a trusted partner for brands around the world, offering expertise in formulation, manufacturing, quality control, and fulfilment. The company supports a broad range of industries including nutraceuticals, skincare, personal care, and pet care, and is known for its commitment to quality and responsive service.

All pet water additive products are manufactured in a GMP-certified facility under strict quality standards. Each batch undergoes comprehensive testing to ensure safety, consistency, and effectiveness. This focus on quality assurance ensures peace of mind for brand owners and end consumers alike.

With the launch of this new range, Nutrix International is responding to a clear shift in the pet industry. More pet owners are seeking holistic, preventative health products for their animals, and water additives offer a practical way to make wellness part of the daily routine. Brands looking to capitalise on this trend now have a trusted partner to bring their ideas to life.

Nutrix International’s expertise also extends to sustainable packaging solutions and supply chain efficiency. Brands working with the company benefit from guidance on eco-friendly materials, streamlined logistics, and reliable lead times—key factors in today’s competitive retail environment.

The new pet water additive private label line is available now, with customisation options for branding, packaging, and formulation. Nutrix International invites pet care brands of all sizes to explore the possibilities of expanding their product lines with this easy-to-integrate and fast-growing category.

As the pet industry continues to evolve, Nutrix International remains at the forefront of contract manufacturing solutions, helping brands deliver innovative products that promote health and strengthen the bond between pets and their owners. The introduction of this water additive range marks another step in the company’s mission to bring high-quality wellness solutions to every corner of the market.

About Us:

Based in Utah, nestled on the foothills of the Rocky Mountains, Nutrix International is an NSF, ISO certified contract manufacturer of superior quality personal care products. The solutions driven product development, contract manufacturing, private label, and design company is a registered facility of the FDA, with an ultra-modern, trailblazing operation, manufacturing products of excellence for the cosmetic and nutraceutical market. With focus on quality and brand creation, a brand and design service paired with manufacturing elevates these market leaders as preferred service providers, with their unsurpassed turnkey solutions. For more information, please contact https://www.nutrixusa.com/.