The beauty industry took a serious knock during the pandemic and has been working hard at improving. The good news is that the current market research is expecting the beauty products industry to exceed $101 billion in the next three years. The beauty concept continues to evolve and beauty product suppliers are quickly reacting to their consumers demand, using science, technology and innovations to help clients win over new customers.

One of the most current trends in the industry right now is personalization. Research shows that seventy one percent of consumers today expect a personalized experience when shopping. Three quarters of shoppers feel frustrated when they do not receive the personalized services that they expected. Personalization plays a vital role in the consumers buying experience.

Further studies have shown that eighty percent of consumers are more likely to make repeat purchases from a company that was recommended to them by a family member of friend, especially if they receive a personalized service. Interestingly, fifty eight percent of shoppers are more likely to purchase from a company that uses an online quiz in order to recommend specific beauty products Supplier.

Sustainability is also playing a vital role for beauty product suppliers in 2024. Using science in the industry is not something new, the new biotechnology trend is taking beauty science to a new level, focusing extensively on sustainability. Researchers are looking for sustainable ingredients that can be made into a patented ingredient.

During a recent interview, a spokesperson at Nutrix International, said “We are currently experiencing a rise in demand for our natural and organic beauty product range. On average a person will put around nine personal care products on their body each day. Research has proven that more people are questioning what the ingredients are in their beauty product range and this is playing a role in their buying decisions.”

Sixty five percent of beauty products consumers are looking for environmentally friendly products with fifty five percent happy to pay more for a product that includes sustainable products. The global market for natural beauty products is expected to grow to a staggering $59 billion by 2031.

About Us:

Nutrix International is a leading turn key solutions provider offering clients with product development, manufacturing, labeling and design for personal care products. This very well-established company, backed by years of industry knowledge and experience, is NSF ISO certified for contract manufacturing. They are a state-of-the-art FDA registered facility based in Salt Lake, Utah in the United States. Nutrix International offers world-class in-house branding and design with a turn key service. They manufacture oral, skin, oil and other skin care products with low minimum orders and a leading formula their clients can trust. Full details can be found on https://www.nutrixusa.com/.