It is now aired on the US national networks, the commercial “A life”, in which Sebina played the role of the protagonist. The spot was directed by the famous Italian-American director Bob Giraldi.

We asked Sebina about her experience working as the protagonist for Bob Giraldi: “Working with Bob was one of the most important roles of my career. It was my first time playing the lead in an American TV commercial. My work with Bob has been meticulous and a great learning experience. The commercial is for the marketing of a life insurance company. Bob wanted to connect the audience with the company through an idea that was simple, straightforward, but at the same time had a great emotional impact and complexity that made it a tough undertaking. I found his creative solution absolutely ingenious and very appealing. The commercial is about all those things that money can’t buy, just like life.

It was an exciting journey full of many discoveries for me. Bob is a sensitive and scrupulous soul, a unique and rare creative mind, always available and generous to introduce you to his world. He gave me the opportunity to look at the world from his perspective, giving me a new and wonderful point of view through his idea for this TV commercial. His perspectives are an invitation to reflect, a call of hope and trust in a world that is more and more deaf and blind to all those things that really matter!”

We can only agree with Sebina and with the beautiful reflections she gave us! For more stay tuned!

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