Posted May 3, 2021 by Nityabajaj

Facemasks became our protective gear and also the most important part of our clothing

India faced an acute shortage of medical gear when initially hit by the first wave of the Pandemic.
The country was struggling with resources in arranging enough medical aid and kits.
That's when the fashion Industry came forward to fight the pandemic and support #makeinIndia and made a huge success by making fabric masks for protection.
NITYA BAJAJ is proud to share that we were one of the pioneers who introduced and supported the same!
The brand encouraged the public to wear fabric facemasks for protection and leave the medical masks like N95 for the medical professionals and frontline warriors.
Adding to our zero wastage policy at Nitya Bajaj, we re-used excess fabric and recycled fabric scraps to upcycle 3 ply quilted, handcrafted facemasks which were comfortable, lined with silk, washable and re-usable.
Soon Nitya Bajaj facemasks, became the most sought after accessory in India and abroad and was popularly trending as #NBFacemasks on social media platforms.
With the overwhelming response, the brand was encouraged to donate facemasks to the needy and underprivileged in India and ended up donating more than 2300 facemasks to medical students, cleaners, police officers on duty, women and children on the roads in New Delhi.
This also gave our daily wage workers job security and helped us to support our artisans.
All sales proceeds from the same went to support #savingtheartist campaign where we raised funds and created employment opportunities for our workers.
Recognising our initiative, we soon saw #NBFacemasks ranked number 5 amongst the leading luxury mask designer brands like Louis Vuitton, Chanel and OffWhite by The Times of India Digital Platform.,curpg-2.cms?from=mdr
The Times of India Digital Platform ranks our facemask at number 5 amongst the leading luxury mask designer brands like Louis Vuitton, Chanel and OffWhite.
Our innovative facemasks are three ply quilted, lined with silk and are washable and reusable.
They are disinfected for your protection.
The Quality Check and Sanitization department work closely together to ensure the masks are packaged with utmost safety precautions.

Protect yourself to protect others—that's the message of a face mask.
And as the fashion world adapts to the new normal, the face mask has also become a chance for self expression.
A medium to highlight our visual identities while staying safe.
In an exclusive Bazaar digital feature, 20+ brilliant designers from around the country were invited to share their interpretation of the mask.
Some of these were real, made of recycled fabric scraps or hand woven materials.
Others were imagined, a prediction for the future.
Each was a unique representation of our times.
Bazaar India encouraged the craftsmanship of our daily wage workers as they featured #NBFacemasks in their #themaskindia project.
Hand illustrated vision of our designer marked the first graphic NFT from the brand where the designer combined her hand drawn fashion croquis with a digitally enhanced version during the pandemic exclusively for Harper's Bazaar India magazine.
It was indeed a pleasure to share space with eminent names in fashion like Anamika Khanna and Narendera Kumar Ahmad to name a few.

Eminent news journals like India Today and Delhi Times, Times of India featured Nitya Bajaj Birla as a CoronaWarrior in an exclusive interview on how to make your own facemask at home.
The Designer shared easy steps to make your own facemask with a pair of socks at home in an exclusive story with Etimes and India Today hosted by Sushant Mehta, Entertainment Editor, India Today.

Media Journal, India Today also acknowledged Nitya Bajaj's Initiative in the fight against Coronavirus in donating her Daisy facemasks and termed her as a Corona Warrior.
India today encouraged the initiative and the dedication of these workers for their tireless efforts and promoting Zero wastage policy at Nitya Bajaj, today we are retailing our #NBfacemasks which are handcrafted, 3 ply quilted, washable and re-usable on our official e-commerce website
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Contact Email [email protected]
Issued By Nitya Bajaj
Phone 09990185858
Business Address 37A, Shahpur Jat, Siri Fort, New Delhi, Delhi 110049
Country India
Categories Apparel
Tags Mask designer , Womenswear designer , Indian fashion designer , Nitya Bajaj
Last Updated May 3, 2021