AND THE POWER BRAND RISING STAR AWARD 2016 GOES TO ‘FLEXIBLE PACKAGING MAJOR UFLEX’
At a time when flexible packaging is immaculately shaping the contours of the FMCG industry world over,bringing much ease, benefits and convenience to the end users, Uflex has been honored with the Power Brand Rising Star Award 2016. Notably, Uflex is India’s largest global flexible packaging solution company enjoying a formidable market presence in over 140 countries.

The Indian flexible packaging industry has been growing at 15-17 % annually over the past five years or so. Globally the industry is growing at 4.5-5% annually. Consumer Goods industry is the biggest user of flexible packaging but still remains quite under penetrated in India when compared globally. Estimated20-25% consumer goods are sold in packaged form. With the improving economic environment and demand from consumer goods industry, the domestic packaging industry has a potential to grow at more than 20 % annually here onwards. Flexible packaging is thus among the most promising and fastest growing sectors in India.
Planman Media – a name synonymous to fearless, analytical, sharp and insightful journalism, through its ‘Power Brand Rising Stars’ platform recognizes promising brands that have shown sustained growth over the past and have been able to create a huge impact etching a strong impression to ‘elevate’ and capture the imagination of a resurgent India. We are already the world’s largest supplier of Plastic Films for flexible packaging applications.

Given the unmatched capabilities and competitiveness of Uflex amidst flexible packaging industry, the organization was selectedforthe Power Brand Rising Star Award 2016on account of its superior Brand Equityassessed through research on Brand Image & Perception, Brand Performance, Brand Loyalty, Brand Awareness and Brand Association. The award was conferred at a scintillating ceremony held in the Capital presided over by Dr. Najma A. HeptullaHon’bleUnion Minister of Minority Affairswith the bigwigs of India Inc. in attendance.

Mr. Ashok Chaturvedi, Chairman and Managing Director, Uflex Limited in an official statement said “Flexible packaging has ushered FMCG brands within the reach of the common thereby justifying the adjective ‘flexible’ in its truest sense. Besides addressing affordability, flexible packaging has immense potential to offer enhanced aesthetics, optimum barrier properties for prolonged shelf life, improvised pack functionalities, environment friendly alternatives w.r.t rigid packaging and unparalleled brand protection in terms of anti-counterfeitingfeatures that keep look-alikes at bay. I am glad that Uflex has been ‘The Pioneer’in bringing the Flexible Packaging experience in India. Our capability to provide end-to-end flexible packaging solutions globally blended with a strong conviction to consistently innovate and create value added differentiation for our clients has been driving us and shall continue to drive us in setting new benchmarks.Flexible packaging industry is indeed a Rising Star that offers sky full of great possibilities, and Uflex is truly humbled and inspired for being honored as the Power Brand in this category.”

Innovation to create value added differentiation is at the core of the business strategy of India’s largest flexible packaging solution company Uflex Limited.

Uflex has been supporting SSFL since its inception. The league in a short span of two years has emerged as the biggest talent spotting platform in the country all geared to churn out quality Indian footballers year after year. SSFL has been conceptualized to identify football talent at early adolescence so that India could get some of the best players to take the country and the sport to the next level.