Technology Landscape

In today’s era companies are actively working towards sustainable business expansion by addressing the aspects of When, Where & How can they boost their business globally. Dedicating to new & disruptive technology can be a game-changing decision for any company. Due to the speed at which any trend or technology changes today, making the right decision related to technology choice is critical to success.
Through technology landscape analysis, best-suited solutions to the field of interest can be provided. It can provide information related to emerging, latest, or future trends of innovation that are relevant to the company’s long-term plans. The study can also give an overview of regulatory norms and compliances relevant to technology and ways of commercialization of the technology. Therefore, the technology landscape is an initial point of a long-term and interactive matching process between external and internal technologies requirements for strategic purposes.

Technology Landscape can Impact Strategic-Decision Making:

Technology Landscaping helps in simplifying complex business issues and assesses a wide range of questions including technology readiness, fit with performance and maturity requirements, as well as regulatory, technology, and product comparative analysis.

This information can be used to prioritize key focus areas and make recommendations on where to place technology and capital investments to meet business goals and demands.
Technology Landscape can strengthen companies’ decision-making through:
• Filtering out various technology domains into actionable priorities
• Estimating the relevance of emerging technology to existing products or sectors in the market
• Assisting in understanding the implication of newly accessed technology
• Connects seemingly to un-related technology domains
• Uncovers paths as the potential solutions or outcomes of the challenges not previously considered
When should you perform Technology Landscaping?
When one needs to:
• Enhance performance or seek new ideas, methodologies, or technologies from other fields and sectors
• Access the potential technology investments and evaluate which path offers the greatest benefit in return
• Evaluate complex regulatory, and competitive technology factors
• Determine alternate ways of approaching a problem when a shift in the market landscape occurs
Key Benefits of Technology Landscaping:
There is a wide range of implications of technology landscape analysis and varies depending on the background of a company/individual/firm. The technology landscape can unlock technological superiority by creating a distinguishable competitive advantage for your company.
However, the scope of such a study employs most or all the following advantages of conducting this study to provide a competitive edge to different organizations mentioned below:
1. Determining Disruptive Technologies: Allows companies to identify key performance indicators to determine the impact of any technology and its associated developments in near future.
2. Forecast Trends: Tracks and forecasts shift in technological and economic changes of significant relevance to the future of the industry.
3. Competitive Benchmarking: Explains the degree of technology dispersion between start-ups and key companies in an industry.
4. Be Prepared: Evaluate the economic impact of technology development and deployment before they arise.
5. Open New Markets: Assess the impact of innovative technology trends on adjacent potential market industries.
6. Stay Ahead of Competitors: Provides competitor research focused on tracking their R&D investments in new technology/ methodology/ product.
7. Gives a Perspective: Determine the scope of commercialization of emerging technologies trends.

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