The emergence of AI has transformed the process of content creation, with tools like ChatGPT, Jasper.ai, Bing AI, and Bard making it easier and faster to complete various tasks. For instance, ChatGPT can answer queries, write lengthy articles, and even generate code, showcasing the vast potential of AI technology as a content creation tool.

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However, the impact of AI-generated content on search engine optimization (SEO) remains unclear. In February 2023, Google clarified its stance on AI-generated content, emphasizing its emphasis on content quality over its method of production.

This raises the question of whether companies can utilize AI content writing tools without risking penalties. In this article, we’ll explore the definition of AI-generated content, how to identify it, the effects of AI on SEO, and how to ensure that your SEO content aligns with Google’s people-first guidelines.

Recently, Google has launched new AI content guidelines that aim to assist webmasters in developing better content for their websites. These guidelines intend to enhance the quality and relevance of the content displayed on search engine results pages (SERPs) and help websites avoid penalties for using spammy or low-quality content. These updated guidelines represent a crucial shift in the way Google evaluates and ranks content, making it imperative for SEO professionals to understand them to succeed in the online marketplace.

Can Google Penalize AI Generated Content?

Artificial Intelligence (AI) is increasingly being used to create various forms of media, such as blog posts, social media posts, emails, web content, and videos. One popular AI content generator as such is Chat-GPT, which can create outlines, introductions, conclusions, copy, product descriptions, category descriptions, metadata, subject lines, CTAs, captions, blurbs, script outlines, and more.

As a result, Google has established guidelines for websites that use AI content writing tools. These guidelines suggest that Google rewards original, high-quality content that displays expertise, authoritativeness, and trustworthiness (E-A-T). To succeed in Google search rankings, brands should prioritize generating original, trustworthy, and reader-focused content, whether it is created by human copywriters, AI content generators, or a combination of both. In summary, Google is not against the use of AI in content generation, but it is opposed to content that is written primarily to cater to search engines. As long as AI-generated content is well-written, resembles human writing, and serves the needs of its intended audience, it will not be subject to penalty.

One of the key themes of Google’s new AI content guidelines is the significance of generating high-quality and authentic content. Google’s algorithms are designed to recognize and reward websites that produce unique and engaging content while penalizing those that utilize duplicate or inferior quality content. To meet these criteria, webmasters should focus on developing well-researched, informative, and engaging articles, blog posts, and other forms of content for their target audience.

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Another essential aspect of Google’s new guidelines is to use natural language and avoid keyword stuffing. In the past, keyword stuffing was a widely used tactic that involved repeatedly using the same keyword or phrase throughout the content to improve its ranking. However, Google’s algorithms have advanced enough to identify such practices, and websites that use them are likely to be penalized. Instead, webmasters should prioritize generating content that uses relevant keywords in an informative and useful manner, employing natural language.

Apart from these core principles, Google’s new guidelines also emphasize the importance of creating content that is easy to comprehend and accessible. This entails using clear and concise language, avoiding jargon or technical terms that may be unfamiliar to the reader, and breaking up the content into smaller, manageable sections. Webmasters should also focus on the structure and formatting of their content, using headings, subheadings, and bullet points to assist readers in navigating and understanding the information presented.



Content Writing and SEO Services That Help You Succeed Online


Ignoring SEO AI generators entirely can pose risks for brands. AI technology, when used appropriately, can provide various benefits, such as scaling content creation, generating attention-grabbing headlines, completing sentences and paragraphs, helping content teams overcome writer’s block, and suggesting blog outlines and topics, which can save time and increase productivity.

However, AI-generated content cannot be treated as a simple plug-and-play solution. Even the best AI-generated content would require significant human intervention to convey a brand’s unique voice. To produce creative and memorable SEO AI content that resonates with audiences and performs well on search engines, human assistance is essential.




While it may be too early to determine how AI affects SEO, one thing is clear: effective utilization of AI technology necessitates human intervention. At Thrive, we assist brands in producing people-first content that demonstrates their industry expertise and keeps them top-of-mind with their local audience. Our content writers are proficient in SEO best practices and can assist you in elevating your search rankings.

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