Men grooming market in India is registering considerable growth on account of growing consumer awareness, increasing purchasing power as well as rising grooming needs across male population in the country. Further, majority of the Indian population especially youth are now prone towards media exposure primarily as a result of increasing internet penetration. This factor is further propelling the demand for grooming products in the country.
According to 6Wresearch, India men grooming market is projected to grow at a CAGR of 15% during 2017-23. Over the last few years, fragrances and deodorants segment registered higher adoption across India, especially in Tier-II and III cities. Previously, major male population were primarily reliant on talcum powders to avoid body odor, however now they have aggressively switched towards deodorants, and expensive perfumes. The segment is also buoyed by growing consumer awareness on account of aggressive advertisement campaigns by OEMs, along with expansion of product portfolio by new companies such as "no gas" deodorants.
Press Release @ https://www.6wresearch.com/press-releases/india-men-grooming-market-share-trends-forecasts-cagr-key-players-size-growth-opportunity-media-news.html
Key Highlights of the Report:
Men's Grooming Market
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