Market Forecast By Device Type (Disposable, Rechargeable and Modular), By Demography (Gender, Income Group and Age Group) and Competitive Landscape


With one of the largest population in the European countries, Germany’s smoking population is second to U.K. Leading e-cigarette brands from U.S., China, and Europe have realized the potential of this budding industry and have penetrated the market to leverage the opportunity presented by a large consumer base. Vape shops numbers are increasing across the country and new products and flavors have been launched in the market to streamline and enrich the experience of e-cigarette smoking among the consumers.

According to 6Wresearch, Germany’s e-cigarette market is projected to reach over $852 million by 2023. Tobacco sales continue to fall as more and more number of ex-smokers are looking forward to these devices as a tool for smoking cessation. Market players in partnership with local distributors are investing profoundly and are stepping up to educate the end-users, both online and at vaping exhibitions, organizing competitions and expanding their product portfolio for third generation e-cigarette devices.

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Modular e-cigarettes, owing to their higher flexibility of providing customization, topped the sales figure for Germany e-cigarette market in 2016. Recent advances in modular e-cigarette devices, for instance, incorporation of larger, rechargeable batteries of more power, e-liquid tank refilled through standard or personalised mixtures, coil upgrades and variable as well as controllable power options have further resulted in healthy adoption of these devices among the end-users.

Key E-Cigarette vendors in German Market include – British American Tobacco (Germany) GmbH, Joyetech Deutschland GmbH, NJOY, Inc., Philip Morris GmbH, Red Kiwi GmbH, Shenzhen Innokin Technology Co., Ltd., Smok Technology Co. Ltd., and SNOKE GmbH & Co. KG.

The report thoroughly covers the e-cigarette market by revenue by device type and demography. The report provides an unbiased and detailed analysis of the on-going trends, opportunities/high growth areas, market drivers, which would help the stakeholders to decide and align their market strategies according to the current and future market dynamics.

Key Highlights of the Report:
• Historical & Forecast data of Global E-Cigarette Market Revenue for the Period 2014-2023
• Historical & Forecast data of Germany E-Cigarette Market Revenue for the Period 2014-2023
• Historical & Forecast data of Germany Disposable E-Cigarette Market Revenue & Volume for the Period 2014-2023
• Historical & Forecast data of Germany Rechargeable E-Cigarette Market Revenue & Volume for the Period 2014-2023
• Historical & Forecast data of Germany Modular E-Cigarette Revenue & Volume for the Period 2014-2023
• Data of Germany E-Cigarette Market Revenues, By Gender for the Period 2016
• Data of Germany E-Cigarette Market Revenues, By Age Group for the Period 2016
• Data of Germany E-Cigarette Market Revenues, By Income Group for the Period 2016
• Recent Market Trends
• Key Drivers & Restraints
• Distribution Analysis
• Players Market Share
• Competitive Benchmarking
• Company Profiles
• Recommendations

Markets Covered
The report provides detailed analysis of the following market segments:
• By Device Types
o Disposable
o Rechargeable
o Modular
• By Demography
o Gender
o Income Group
o Age Group

Table Of Content :

1 Executive Summary
2 Introduction
2.1 Key Highlights of the Report
2.2 Report Description
2.3 Market Scope & Segmentation
2.4 Research Methodology
2.5 Assumptions
3 Global E-Cigarette Market Overview
3.1 Global E-Cigarette Market Revenues (2014-2023F)
3.2 Global E-Cigarette Market Overview, By Region
4 Germany E-Cigarette Market Overview
4.1 Germany E-Cigarette Market Revenue (2014-2023F)
4.2 Germany E-Cigarette Market Volume (2014-2023F)
4.3 Industry Life Cycle
4.4 Porters 5 Forces Model
5 Germany E-Cigarette Market Dynamics
5.1 Germany E-Cigarette Market Drivers/Restraints
5.2 Germany E-Cigarette Market Trends
6 Germany E-Cigarette Market Regulations
7 Germany E-Cigarette Market Overview, By Device Type
7.1 Overview & Analysis
7.2 Germany Disposable E-Cigarette Market Revenues & Volume (2014-2023F)
7.3 Germany Rechargeable E-Cigarette Market Revenues & Volume (2014-2023F)
7.4 Germany Modular E-Cigarette Market Revenues & Volume (2014-2023F)
8 Germany E-Cigarette Market Overview, By Demography
8.1 Germany E-Cigarette Market Outlook, By Gender
8.2 Germany E-Cigarette Market Outlook, By Age Group
8.3 Germany E-Cigarette Market Outlook, By Income Group
9 Distribution Analysis
10 Germany E-Cigarette Market Competitive Landscape
11 Company Profiles
11.1 British American Tobacco (Germany) GmbH
11.2 Shenzhen Innokin Technology Co., Ltd.
11.3 Joyetech Deutschland GmbH
11.4 NJOY, Inc.
11.5 Philip Morris GmbH
11.6 Red Kiwi GmbH
11.7 Smok Technology Co. Ltd.
11.8 SNOKE GmbH & Co. KG.
12 Key Strategic Pointers
13 Disclaimer

List of Figures
1 Global E-Cigarette Market Players Revenues, 2014-2023F ($ Million)
2 Global E-Cigarette Market Revenue Share, By Regions, 2014 & 2023F (%)
3 Germany E-Cigarette Market Revenues ($ Million), 2014-2023F
4 Germany E-Cigarette Market Volume (Million Units), 2014-2023F
5 Number of e-cigarette users in 2014-2016 (% of Adult Smoking Population)
6 Population (Million) and % of Adults in Germany 2014-2016
7 Number of e-cigarette users, By User Type, 2014-2016 (% of Adult Smoking Population)
8 Number of Taxed Cigarettes sold in Germany, 2014-2017E (Million)
9 Germany E-cigarette Revenue Share, By Nicotine Strength, 2016 (%)
10 Germany e-cigarette Revenue Share, By Flavor, 2016 (%)
11 Germany E-cigarette Revenues, By Types, 2016 & 2023F ($ Million)
12 Germany E-cigarette Revenue Share, By Types, 2016 & 2023F (%)
13 Germany Disposable E-Cigarette Market Revenues, 2014-2023F ($ Million)
14 Germany Disposable E-Cigarette Market Volume, 2014-2023F (Million Units)
15 Germany Rechargeable E-Cigarette Market Revenues, 2014-2023F ($ Million)
16 Germany Rechargeable E-Cigarette Market Volume, 2014-2023F (Million Units)
17 Germany Modular E-Cigarette Market Revenues, 2014-2023F ($ Million)
18 Germany Modular E-Cigarette Market Volume, 2014-2023F (Million Units)
19 Germany E-Cigarette Market Revenue Share, By Gender (2016)
20 Germany E-Cigarette Market Revenue Share, By Age Group (2016)
21 Germany E-Cigarette Market Revenue Share, By Income Group (2016)
22 Germany E-cigarette Revenue Share, By Distribution Channel, 2016 (%)
23 Germany E-cigarette Revenue Share, By Offline Distribution Channel, 2016 (%)
24 Germany E-Cigarette Market Players Revenue Share, 2016 (%)
25 Germany E-Cigarette Market Players Revenues, 2016 ($ Million)

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