According to analysts at Invesp, 75% of shoppers currently use mobile coupons. They use 31 billion digital coupons every year, 15 billion more than five years ago.
Experts believe that this figure will continue to grow: Juniper Search predicts an 80% increase in mobile coupon usage by 2022.
At the same time, continues Invesp, 68% of customers will be more loyal to the brand that sends coupons to their smartphones. At the same time, 67% of buyers admitted that they would prefer such a retailer to all others.
Discount coupons are consistently in demand: according to statistics from Valassis, 92% of shoppers use them from time to time, and 45% constantly.
In addition, this loyalty technology increases sales: a digital coupon motivates 48% of customers to make a purchase immediately, and also increases interest in new products and services among 86% of customers.
Customers appreciated the convenience of these coupons, which cannot be forgotten at home or lost. This problem is currently relevant: according to Forrester statistics, 79% of customers refused to buy a product, forgetting a discount coupon at home.
Experts point out that the average check of buyers is also increasing. According to VouchersTree.co.uk, customers spend 37% more with a mobile coupon than with standard loyalty programs.
Customer expectations of personal mobile coupons remain another trend: 65% of respondents want to receive discount digital coupons while in the store, according to eMarketer.
That said, according to Access, shoppers expect retailers to analyze their purchase history to generate personalized offers.
According to BRP, 40% of retailers believe mobile coupons are a key functionality of their own mobile apps.
Experts from "Wallet" also noticed how successful retailers and FMCG brands use mobile coupons.
Pharmacy chain Walgreens offers customers a choice of three hundred coupons in its own mobile application and website. The buyer chooses an interesting coupon and “links” it to his loyalty card. At the time of purchase, the client only needs to present a loyalty card - the system will automatically charge a discount on the coupon. Coupons are constantly updated, and their validity is limited - customers are interested in regularly logging into the application and checking current promotions so as not to miss a discount on the desired product.
In the Tesco grocery app, customers can checkout and pay on their way to the store. You can add items to your order at a special price - the current discount coupons are displayed in a special section. Tesco said mobile coupons increased customer traffic by 20% and doubled traffic to the retailer's mobile app.
In Walmart grocery stores, the Scan & Go service has been launched for customers: they independently scan products from the basket and pay for the purchase through a mobile application. At the time of scanning, the system analyzes the selected products and sends personalized discounts directly to the buyer's smartphone.
Fast food chain McDonald's has launched coupons in its own mobile app. For example, customers who pre-order through the app receive a discount coupon or free product. So, when ordering breakfast, the client receives a free muffin.
Coca-Cola launched a digital coupon campaign when it launched its new Zero low-calorie soda. Customers could issue a coupon for a free drink on the brand's mobile apps or social media, and then pick it up at one of the partner stores. Coca-Cola representatives shared the numbers: a quarter of customers who issued coupons came to the store for a gift.