Mobile money is the usage of mobile phones to pay bills, deposit or withdraw funds, or to transfer money between accounts. It is an alternative to having bank accounts and therefore is a popular substitute. Mobile money has many advantages such as brand building, personalization of corporate banking services and customer education. The feature can be used on both basic phones as well as smartphones and therefore makes it accessible to a larger population of people.

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Mobile Money’s market growth is driven by the need for creation of business avenues for stakeholders and to have ubiquitous access to financial situations, flexible money services, the growing trends of mobile money services and therefore cashless payments. Apart from these, some factors that restrain mobile money’s market growth is the weak network coverage, the concerns for data security and less knowledge about the benefits of mobile money service.

Competitive Landscape:

The major players in the market are as follows:
1. Mastercard Incorporated
2. Bharti Airtel Limited
3. Vodafone Group PLC
4. Paypal PTE. Ltd.
5. Orange S.A.
6. Gemalto
7. Monitise PLC
8. Google Inc.
9. Mahindra Comviva
10. Fidelity National Information Services, Inc.

Reason to Buy

• Qualitative and quantitative analysis of the market based on segmentation involving both economic as well as non-economic factors
• Provision of market value (USD Billion) data for each segment and sub-segment
• Indicates the region and segment that is expected to witness the fastest growth as well as to dominate the market
• Analysis by geography highlighting the consumption of the product/service in the region as well as indicating the factors that are affecting the market within each region
• The competitive landscape which incorporates the market ranking of the major players, along with new service/product launches, partnerships, business expansions and acquisitions in the past five years of companies profiled
• Extensive company profiles comprising of company overview, company insights, product benchmarking and SWOT analysis for the major market players
• The current as well as the future market outlook of the industry with respect to recent developments (which involve growth opportunities and drivers as well as challenges and restraints of both emerging as well as developed regions
• Includes an in-depth analysis of the market of various perspectives through Porter’s five forces analysis
• Provides insight into the market through Value Chain
• Market dynamics scenario, along with growth opportunities of the market in the years to come
• 6-month post sales analyst support

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