VIVI Naturals was born from a vision – to create a beauty brand that goes beyond the ordinary, uniting wellness and wanderlust. Inspired by herbal remedies, holistic traditions and beauty secrets from cultures around the world, our products are rooted in nature and backed by modern science.

“Beyond” means more than using ethical practices and sustainable ingredients. “Beyond” means creating products that promote inner/outer beauty and embolden a confidence that knows no bounds.

VIVI Naturals founder Claire Hui knows firsthand the struggle to achieve beauty from the inside out. When she moved to the United States, she experienced so many physical and emotional challenges trying to adapt to a completely new way of life. The stress of it all showed up in a variety of ways, like acne, weight gain, and premature hair loss. It wasn’t a good look for her.

She searched far and wide for simple but effective beauty solutions for her issues, only to find products awash in harsh chemicals and additives. And then while driving along the California stretch of Route 66, it hit her: the world needs a new approach to beauty, grounded in her personal experience as a global citizen and avid traveler. That desert road trip inspired her to create a new kind of beauty brand – one that combines modern-day wellness and science with the ancient herbal remedies and natural ingredients trusted by generations of women all over the globe.